6 Interesting and Important Facts That You Never Knew About Custom Packaging

Custom packaging has been playing a key role in the success of all manufacturing businesses and brands. It holds plenty of interesting and important facts that you may never knew. Some of them are listed below as;

It leaves an impression

According to the latest research, it takes customers just seven seconds to form an impression about the brand while seeing a product. And packaging boxes are instrumental to make that impression great. It has been seen that customers go for products that are packaged decently and these boxes are up to that. They serve as brand ambassadors and interact with customers on the behalf of the respective brand. In comparison to random packages, custom boxes leave a better impression on buyers. A custom-designed and the printed box holds all skills and capabilities to engage customers. These boxes can help a brand to persuade customers to purchase the packaged items. Their interactive designs and brand-oriented themes play an important role in this regard.

It Boosts sales

Custom printed boxes are great to increase sales for brands. The recent studies about the impacts of customized packaging depict that businesses are witnessing 30% greater sales than other packages. Packaging experts think that customized solutions allow brands to help clients in the recognition of their products. Printing on these boxes also has a role to play when it comes to attracting customers. So, distinctive designs and exclusive prints on these packages make them adorable and an effective branding tool. Utilizing custom-designed and printed packing boxes for your brand can help you make it stand out in the market. Most importantly, you can customize them following the product’s needs. That is what makes these packages more acceptable for brands and retailers as they can serve their purposes accordingly.

It is environment friendly

Many people think that custom packages may also contain materials such as plastic and other non-eco-friendly materials. No, that is not the case here. They are always manufactured with 70% to 80% recycled materials including cardboard, kraft paper, and bux board. Unlike other plastic-made packaging solutions, they do not leave any carbon footprints. They are biodegradable and are easy to dispose of. They require very minimal energy and resources to be recycled. To keep them nature-friendly, packaging manufactures also use chemical-free inks and colors in their printing. Due to such attributes, they are amazing to attract a gigantic number of eco-minded customers.

It is not a cost

A lot of people have a misconception that packaging is a cost. In fact, the packaging is an investment that is as important as the respective product or brand is. It interacts with customers on the behalf of the respective brand. The unboxing experience also depends on the exclusiveness of the product packaging. This also helps brands to gain customers’ trust and benefit in improving brand identity in the market. High-quality boxes also help brands and retailers in saving the costs of returns. They also minimize the chances of product damage while shipping or storage procedures. Investing in customized packaging solutions always results in increased sales along with building buyers’ trust.

It is Less Germy

One thing that may surprise you about cardboard and paper board made packing boxes is that they are less germy than other packaging types. According to a study, it has been revealed that materials used in these boxes transfer fewer microorganisms to the packaged items. Items packaged in custom-made packages stay fresh 48 to 72 hours longer than plastic-made solutions. This aspect of custom packages is making them incredible for the food industry particularly.

It Adds Value

Unlike other types of packaging, custom packing is found more credible when it comes to adding value to the packaged products. About 63% of customers consider customized packaging a tool for increasing the worth of a product. They think that products packaged in these boxes seem high quality and lavish. They also increase the authenticity of the product and the respective brand in the eyes of customers.

These statistics and facts about custom packaging are important to know if you want to stand out from the crowd. Investing in customized packages can benefit you in maximizing your sales and developing authentic brand identity in the market.