WWE Meets High Fashion: Zenni Drops Eyewear Inspired by Wrestling Superstars
Ring-Ready Frames: Zenni’s New WWE Collection Is as Bold as the Superstars Themselves
WWE AND ZENNI OPTICAL TEAM UP IN MULTI-YEAR PARTNERSHIP, BRINGING BOLD STYLE TO THE WWE UNIVERSE
WWE, part of TKO Group Holdings , and Zenni Optical, the world’s leading online eyewear retailer, are stepping into the ring together. Today, the two powerhouses announced a multi-year partnership, making Zenni the Official Eyewear Partner of WWE.
This collaboration means Zenni will shine at WWE’s biggest Premium Live Events, including this year’s SummerSlam and Survivor Series, with custom social and digital content featuring WWE Superstars. But that’s not all—Zenni is dropping a special WWE-inspired eyewear collection, packed with bold designs for adults and kids alike. Fans can even customize their frames with prescription or non-prescription options, plus killer lens tech like Blokz blue light-blocking, light-adaptive EyeQLenz, and polarized sunglasses.
Grant Norris-Jones, EVP & Head of Global Partnerships at TKO, put it simply: "We’re pumped to team up with Zenni—WWE’s first-ever Official Eyewear Partner. Together, we’re bringing fans next-level activations around our biggest events and launching WWE-themed eyewear that’s as fearless as our Superstars."
Robb Chiarini, Head of Partnerships at Zenni Optical, added: "WWE’s energy, Superstars, and die-hard fans are unmatched. This partnership is all about bold style, performance, and giving the WWE Universe a fresh way to rep their passion. We’re not just making glasses—we’re creating an extension of the WWE experience."
And because no WWE collab is complete without fan perks, Zenni and WWE are rolling out exclusive sweepstakes ahead of major events. Prizes include floor tickets, VIP experiences, merch, and Zenni gear. The first giveaway is LIVE NOW for SummerSlam’s historic two-night showdown on August 2-3 at MetLife Stadium.
As a lifelong WWE fan who grew up on the rebellious energy of the Attitude Era, watching the company evolve under TKO’s leadership feels surreal—like witnessing history unfold in real time. Back then, WWE partnerships were mostly beer brands, fast food, and action figures. Now? We’re getting official eyewear collabs with Zenni, high-fashion nods, and activations that blend wrestling with lifestyle culture in ways I never imagined. It’s not just about slapping a logo on a product anymore—it’s about integrating WWE into the fabric of how people live, and I’m here for every second of it.
What blows my mind is how TKO isn’t just maintaining WWE’s legacy—they’re pushing it forward, making it feel bigger and more relevant than ever. The Zenni deal is proof: WWE isn’t just for die-hards anymore; it’s for style-conscious fans, casual viewers, and even people who just love bold aesthetics. As someone who remembers when wrestling was seen as “lowbrow” entertainment, seeing it embraced by brands outside the usual sports/entertainment bubble is wild. It’s like watching WWE grow up without losing its edge—the Attitude Era’s rebellious spirit, but with a polished, global swagger.
I love that WWE isn’t gatekeeping its culture anymore—they’re inviting everyone in. Zenni’s customizable frames, digital integrations, and fan-focused sweepstakes show that WWE understands today’s audience doesn’t just want merch; they want an experience, a way to rep their fandom in everyday life. It’s a far cry from the days of just buying a foam finger at a live event. Now, you can rock WWE-themed eyewear that actually fits your personal style. That’s growth. That’s evolution. And as a fan who’s seen the business change over decades, it’s thrilling to be part of this new era.
Most of all, I love that I don’t feel like a relic of the past—I feel like a fan of the future. TKO could’ve played it safe, relying on nostalgia to keep the base happy. Instead, they’re expanding what WWE can be, and that’s exactly what the company needed. The Zenni partnership is just the beginning. If this is the direction we’re headed, then sign me up—because I’m not just watching history anymore. I’m living it.
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NWO Sparrow — The New Voice of NYC
I cover hip-hop, WWE & entertainment with an edge. Urban journalist repping the culture. Writing for Medium.com & Vocal, bringing raw stories, real voices & NYC energy to every headline.
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