Why Online Shopping Store Is Consumer’s Choice? – Top 5 Reasons You Can’t Ignore!

Why do people prefer to go for an online shopping store instead of visiting those large brick-and-mortar stores where they can actually touch and feel the product?

According to the latest statistics, the ease and convenience that online shopping offers to consumers dominate the list of the top reasons to shop online. Since eCommerce stores offer a “free shipping” option, consumers prefer to buy items online. 51% of the consumers list this as the main reason for online shopping.

It’s quite obvious: Who would not enjoy the ease of purchasing premium clothes and accessories at their convenience and getting them delivered at doorsteps at no extra cost instead of going to shopping malls to inspect and then purchase the product – even if it means waiting in a long queue.

The amount of time spent waiting for the product to be delivered also plays a crucial role in opting online shopping store. About 30% of the consumers prefer online shopping because of the quick, next-day delivery the store offers. So aside from free delivery services, consumers want their products to be delivered quickly with easy return policies. And that’s actually a motivating factor to opt more for online purchases.

The recent COVID-19 pandemic has compelled startups and investors to find more opportunities in the E-commerce sector. People are getting more inclined towards online shopping rather than choosing traditional shops.

This blog post talks about how online shopping store is expanding horizons and discusses the top reason that compels users to shop online. So, let’s get started.

Why shop online: Factors beyond convenience!

Though ease and comfort form the popularity base of online shopping, however, there are other reasons too that attract users towards online shopping stores.

1) Clear & concise information about product & vendors

When a customer comes to an online shopping store, they get clear-cut information about the product which helps them in making a purchasing decision. Users will understand whether the product is environmentally friendly or not. And 21% of the customers claim it to be the topmost reason to shop online. Apart from this, many customers visit an online store just to review the product they’ve decided to purchase. The ratings, reviews, and product photos also affect the purchasing decision of the customer. This is the reason why people tend to purchase online.

2) Quick and easy product replacement/ refund

What if the ordered product doesn’t fit your expectations in terms of quality, material, or size? In such a case, the online store replaces the product or refunds the amount within the replacement warranty time. So, if you find some defects or malfunction in the product, you can simply opt to replace/refund it with an easy replacement policy.

Sounds so convenient, isn’t it? It saves a lot of customer time since the retailers won’t ask a bunch of questions before returning the product.

3) Easy comparison

One of the major reasons why people cite online shopping stores is that they can review and compare innumerable products under one roof. So, rather than traveling to multiple stores, simply navigating from one web page to the next will do wonders. They can search for product reviews and compare its price, quality, and customer service all from the comfort of their couch. This will enhance their shopping experience.

4) More Bonuses, Discounts, and Deals

This is another advantage a consumer gets when they shop online. In order to attract more consumers to buy products, retailers tend to offer more deals and discounts to make buyers purchase online. If the same product is available offline with no discount, why would consumers buy it? E-retailers reduce their profit margin to attract more customers. They understand the weakness of buyers. So, they offer attractive deals, discount campaigns along with no-quality compromised products to lure consumers to make more online purchases.

Apart from the retailer’s direct discount, you can even make use of coupon codes and deals available on multiple sites. Around 41% of the shoppers go online because of this advantage they get.

5) Easy Convenience

Online shopping is simple. It eliminates the need to get ready and shop within the restricted time period. It can be done anytime, anywhere. All you need to do is just install the app and start shopping for your friends, family, and yourself.

Want to gift some premium clothing like Garmium to your sister living overseas? No worries. Sending a gift to your loved ones is so easy and convenient. And that’s why 59% of the shoppers prefer online shopping due to round-the-clock shop availability.

Ending Thoughts

Online shopping has become essential rather than just a mere option. With the current pandemic we’re facing, shopping online will not only reduce associated health risks but also save time and effort. What’s your view on online shopping? Do let us know in the comments below.