Top Health and Beauty Trends to Watch in 2025

In terms of trends, healthy is the new beautiful. With an explosion of health and beauty services available online and locally, the 'clean girl' aesthetic has taken over, and people are tending to focus on having clear, radiant skin, minimalistic make-up looks, and a good physique.

But what does 2025 bring us in the beauty department? Keep on reading to find out.

Minimalism (Less Is More)

Remember the 10-step skincare routine? In 2025, we’re going for simplicity. Minimalist beauty focuses on fewer products but with better, multipurpose ingredients. People are sticking with a few essential products that do it all. Cleanser, moisturizer, sunscreen, and maybe a serum or two with active ingredients that actually work for their skin type.

People are becoming more aware of the ingredients they use as there is plenty of accessible and digestible information online. They are also more likely to buy from unknown brands and find good deals.

Sustainability and Accessibility

Sustainability is definitely in. With fewer products, there is less waste, and more and more people will be embracing brands that offer refillable packaging, recyclable materials, and clean ingredients.

With brands like Rare Beauty, we see a focus on usability and accessibility. Their products are very easy to use (open, close, hold, apply..) and are designed for people with dexterity issues in mind. People are also more likely to buy from eco-friendly brands that show their support for the environment.

Inclusivity

Inclusivity is going strong, and the fashion and beauty industry is no longer filled with unattainable standards. It is made for everyone.

We can see an expansion of different shades and plus-size clothing. Even Victoria’s Secret, formally known for their unrealistic standards, recently hosted a show that included plus-sized icons like Ashley Graham and Paloma Elsesser. Body diversity is everywhere, and we expect even more representation for all body types in 2025.

Taking Care of the Mind, Body, and Soul

We are not just striving to look good anymore, we want to feel good from the inside out. This approach combines mental, emotional, and physical health, recognizing that they’re all connected. For example, “mindful skincare” encourages people to be present while taking care of their skin, which can have a good influence on their mentality.

Practices like meditation, breathwork, and mindful eating are becoming as important as exercise and skincare in self-care routines. In 2025, beauty and health will increasingly be about taking time for ourselves, tuning into our needs, and building habits that nurture the body and mind.

Personalized Skin Care Based on AI

In 2025, skincare is getting personal (very personal). Artificial intelligence (AI) is becoming a skincare expert, helping people understand exactly what their skin needs. There are different AI-powered apps that can analyze a photo of your skin and then suggest the best products and routines for taking care of it.

This trend is all about moving away from “one-size-fits-all” products and embracing routines that are designed for your skin type. Just imagine how much time we could save not having to guess which moisturizer or serum might work for us, instead leaving it all up to AI.

Natural Products

If you’ve ever heard the phrase “you are what you eat,” it’s about to apply to beauty products, too. Foods like green tea, turmeric, and matcha have been popular for a while, but in 2025, they’re making their way into skincare and haircare. These ingredients are packed with antioxidants, vitamins, and minerals, which can help protect and rejuvenate your skin and hair.

With the help of TikTok, beauty trends are going viral faster than ever, and it seems like there is a new one every week. Making homemade masks from flax seeds for our skin, using rosemary water for our hair, and so on, have marked 2024, and we can only expect more of this to come in the upcoming year.

These products are very effective, free of synthetic chemicals, and good for our budgets. Plus, they often smell amazing and are really fun to make.

Skin Cycling

Skin cycling is a new skincare technique that involves switching up different products or ingredients over a set period of time. For example, one day might be for exfoliation, another for retinol, and another for intense hydration. This method gives your skin time to rest and avoids irritation that can come from using powerful products too often.

People are finding that skin cycling helps keep skin fresh without overdoing it. Dermatologists are recommending it for anyone looking to reduce signs of aging, and it’s quickly becoming a favorite because it’s very easy to follow and effective.

Men’s Beauty

Men’s skincare and beauty are finally having their moment. The stigma around self-care for men has been fading, and more men are embracing skincare routines, mindful exercise, and even makeup use. In 2025, we’ll be seeing more products specifically designed for men’s needs.

With brands releasing more men’s skincare lines, the men's beauty department is evolving to become more mainstream and celebrated, and we’re here for it.

At-Home Spa Treatments

Going to a spa can be relaxing, but it’s not always on the affordable side. At-home spa treatments are becoming a big trend, allowing people to get the benefits of professional treatments from the comfort of their own homes.

With facial steamers, microcurrent devices, and LED masks now available for home use, people can create their own spa day whenever they want. DIY face masks and oil diffusers are also popular, making it easy for you to pamper yourself without even leaving your house.

Focusing On Gut Health

People are realizing the value of gut health. When your gut is healthy, it shows on your skin and body. We are paying more attention to what we eat and how it impacts us. Probiotics and fermented foods, which help balance gut bacteria, are becoming key in the beauty world.

Expect to see more beauty brands talking about gut health and selling supplements that focus on boosting your microbiome (the friendly bacteria in your body).

Taking Care of Our Scalps

In the past, hair care was mainly focused on nurturing our hair with different oils and hydration products. Now, we are focusing on scalp health and helping regenerate and straighten our hair from the source.

This trend includes scalp serums, masks, oils, and treatments to address issues like dryness, oiliness, and dandruff, all aimed at bettering our hair health.

Embracing Natural Beauty

“Skinimalism” is all about loving the skin we’re in. Instead of covering up with layers of makeup, people are focusing on skincare that makes their natural skin glow. This trend means less heavy foundations and powders and more dewy, lightweight products that enhance our natural beauty.

It’s not just about covering our flaws anymore, it’s about embracing them. With so many celebrities going makeup free in recent years, like Alicia Keys and Pamela Anderson, people are inspired to show more self-love and self-acceptance and stop aiming for perfection in their appearance.

It’s all about celebrating our unique features and imperfections, and feeling confident in ourselves.

Final Thoughts

2025 is all about minimalism, self-acceptance, and embracing ourselves. We are becoming more environmentally conscious, valuing sustainability, and choosing eco-friendly brands.

The beauty industry used to feel very exclusive, but is now becoming a space for all to feel represented and appreciated. The “less is more” approach continues to be the trend, and we are excited to see what is yet to come.

Hopefully this helped give you some inspiration for your next look or beauty routine. See you next time.