Kind to your feet as they are kind to nature

What is Standard 100 by OEKO-TEX® and why should you care?

STANDARD 100 by OEKO-TEX® was created with the vision of protecting the consumers from harmful substances in textiles.

In order to get the STANDARD 100 label, every component of the product needs to be rigorously tested for substances harmful to the human health.

Why is MIRET the only OEKO-TEX certified sneaker in the world?

Unlike apparel, which often consists of one or two different materials, footwear normally consists of more than a dozen different materials that are fused together during the manufacturing process. This is due to the fact that footwear needs to fulfil major requirements like comfort, durability, protection and style.

And this is precisely the challenge MIRET was founded to address - how to replace all those traditionally used materials like leather and petroleum-derived materials with environmentally friendly non-toxic components while meeting all these requirements.

What makes MIRET sneakers unique?

MIRET was founded with the vision to create a product that is not harmful to humans or to the environment. Like every ecological brand, this Croatia-based startup as also faced with a big issue right from the start - the prevalence of vague information in the sustainable fashion industry. Their mission was to create a more sustainable alternative to traditional footwear and establish an open and honest relationship with their audience. With this certificate they can safely claim that their sneakers truly are kind to your feet as they are free from all substances that could be harmful to human health.

How does this translate into their product?

Miret sneakers are made from natural materials

Miret is going to great lengths to work exclusively with trusted suppliers who care for people and the environment in the way that they don’t treat their crops or raw materials with pesticides or any other substance that could have a negative effect on human health. Consequently, this means that their materials won’t interact with your skin in a negative way.

Miret sneakers maintain a healthy environment for your feet

While making sure their sneakers don’t have a negative impact on your health by using natural materials such as wool, hemp and cork, they have addressed one of the biggest issues people have with sneakers. Sneakers are something you wear for the better part of your day and the average person will develop foot odor after a full day of wear. This happens primarily because of the choice of materials. By using the combination of wool, cork and hemp, all three of which are breathable and bacteria-resistant, and by avoiding harmful chemical treatments, they have created a sneaker that can be worn for days without negatively affecting your feet.

Miret sneakers are durable, comfortable and easy to maintain

Solely focusing on natural materials in production is definitely the harder road to take when developing footwear, but alongside the benefits described above, natural and toxin-free materials utilized in the right way also extend the product lifespan (e.g. hemp is incredibly durable while wool is water and dirt-repellent) and ensure maximum comfort for the user. Opting for natural rubber outsoles resulted in Miret sneakers being incredibly flexible while still having good grip and superior abrasion resistance. Using wool in their uppers means the sneakers are thermoregulating and easy to maintain which is key in developing a product that has a longer lifespan and therefore is more sustainable.

More certifications to come

Now that they have secured third party certification that speaks to the quality of Miret's entire product and its positive impact on human health, the team is looking forward to proving that their sneakers are not harmful to the environment, so we recommend you stay tuned as they will have two more important findings to share with you soon - the final calculation of their CO2 footprint and the third party laboratory results that confirm Miret sneakers are 97% natural.

You can follow Miret on their Instagram, right here!