Hikesity: How Eva Lin is Redefining Outdoor Apparel with a Fusion of Eastern Elegance and Canadian Adventure

Hikesity is more than just an outdoor apparel brand — it’s a reflection of founder Eva Lin’s remarkable journey. From her groundbreaking role as Global Marketing Director at Alibaba, where she pioneered the Double 11 Shopping Festival, to her latest venture in Canada, Eva’s career has been defined by innovation and creativity. Inspired by her global travels and a deep connection to nature, Eva launched Hikesity in 2023 to blend the best of Eastern design principles with the rugged, adventurous spirit of the Canadian outdoors. Based in Vancouver, Hikesity is setting a new standard in technical apparel by combining premium fabrics, advanced technology, and versatile designs. Whether it’s UV-protective gear, multi-functional tank tops, or cozy loungewear sets, Hikesity’s collection celebrates the beauty of thoughtful craftsmanship and functionality. In this exclusive feature, we learn the inspiration behind Hikesity brand, Eva’s innovative approach to outdoor wear, and her vision for elevating the everyday adventures of families everywhere.

Story Behind Hikesity

Hikesity, a newly launched Vancouver-based technical apparel brand, proudly announces the launch of its latest collection. Drawing inspiration from the serene beauty of Canada and founded by Eva Lin, former Global Marketing Director at Alibaba, Hikesity blends advanced Eastern design with the rugged Canadian outdoor lifestyle to set a new standard in outdoor gear for adventurous families.

Raised in China, Eva Lin navigated the demanding world of Alibaba for years, where career pressures often overshadowed personal fulfillment. Determined to reclaim a sense of joy and exploration, Eva embarked on annual global journeys for over a decade. These experiences offered her respite from the corporate hustle, fostering a deep connection with nature, diverse cultures, and a renewed spirit of adventure. Inspired by these transformative travels, Eva founded Hikesity to share her passion for comfort, connection, and serenity in urban and natural settings alike.

Hikesity’s innovative collection showcases premium fabrics and meticulous craftsmanship, encompassing a range of UV protective gear and apparel including hats, tank tops, outerwear, leggings, shirts, accessories, and more. Each piece seamlessly blends Eastern design philosophies with cutting-edge functionality, tailored to withstand Canada’s diverse landscapes.

What inspired you to curate your company and what makes it stand out?

Eva: We are thrilled to introduce this new line of technical apparel that not only meets the high standards of performance and functionality but also reflects our unique aesthetic.

I love the positive impact that technology brings to our lives. Technology doesn’t bring cold, impersonal objects; rather, it enhances beautiful things. We use the finest fabrics, and for the natural imperfections of some materials, we use high-tech methods to optimize them, making natural fabrics softer, anti-static, more breathable, and non-shrinkable. We are also committed to making our products versatile and suitable for multiple scenarios. For instance, side zippers allow clothes to be instantly transformed from fitted to loose.

Our tank tops incorporate bras for user convenience, and we offer both front and back neckline styles so that one piece of clothing can be worn for various occasions. I am excited to merge these influences, blending Eastern design philosophies with the rugged Canadian outdoor lifestyle. Our goal is to offer outdoor enthusiasts in North America gear that embodies comfort, connection, and the spirit of adventure.

What are your top 3 recommended products for the holiday season?

1) Luster Velvet Sculptural Beret Hat

Short description: Inspired by timeless French fashion, this women's beret blends classic charm with modern versatility, making it an essential accessory for any wardrobe.

Purchase URL: https://hikesity.com/products/luster-velvet-sculptural-beret-hat

Price: $32 USD, $46 CAD

2) CatSoft V-Neck Thermal Long Sleeve Top

Short description: This featherlight top is made from ultra-soft, fine fibers for a barely-there feel. Features a flattering mandarin collar, structured shoulders, and a gently fitted waist for a sleek and modern silhouette.

Purchase URL: https://hikesity.com/products/catsoft-v-neck-thermal-long-sleeve-top

Price: $55 USD, $78 CAD

3) Lush Comfort Loungewear Set

Short description: An elegant loungewear that can be worn both indoor and outdoor. Experience warmth with our 6-thread half fleece technology; unparalleled quality achieved through meticulous hand threading and artificial velvet trimming.

Purchase URL: https://hikesity.com/products/elegant-fleece-loungewear-coat-pants-set

Price: $109 USD, $155 CAD

4) Ultimate Alpaca Bundle: Cozy Beanie & Wrap Set

Short description: Embrace cozy warmth and effortless style all season long with the Ultimate Alpaca Bundle.Whether you're braving the cold or simply relaxing at home, this set will keep you feeling warm, stylish, and incredibly cozy.

Purchase URL: https://hikesity.com/products/ultimate-alpaca-bundle-cozy-beanie-wrap-set

Price: $52 USD, $74 CAD

What do you want potential customers to know about Hikesity?

Eva: We are a forward-thinking company committed to delivering high-performance technical apparel. We develop advanced fabrics that combine natural materials with high-performance technology, ensuring durability while being anti-static, anti-wrinkle, and colorfast. These innovations reduce environmental impact and enhance functionality.

Purchase and connect by visiting: https://hikesity.com