Behind the Brand: The Story of Reema Al Khatib and the Soul of Tigre Rosa

At Tigre Rosa, we believe fashion should do more than look beautiful—it should carry meaning. It should feel personal. And it should empower the person wearing it. That belief has been at the heart of our journey since the beginning, and it all started with one visionary woman: our founder and CEO, Reema Al Khatib.

Recently, Reema Al Khatib was featured in Entrepreneur Al Arabiya, and seeing her recognized in such a meaningful way was a proud moment for all of us. As the team behind Tigre Rosa, we wanted to take a moment to reflect on her journey, the soul behind our brand, and what makes Tigre Rosa more than just a luxury footwear label.

How It All Began

Before stepping into the fashion world, Reema worked in her family’s business—focused on lighting and fire safety systems. It was a structured environment, but her heart was always elsewhere. Fashion had always called to her.

After earning a degree in marketing, she took the leap and studied fashion at ESMOD Dubai. That decision lit the spark that eventually became Tigre Rosa. The earliest sketches weren’t just about style—they were about emotion, purpose, and storytelling. From day one, this brand was never meant to be just about shoes. It was built on intention.

And that intention continues to guide every decision we make.

Why Stones Matter

One of the things that makes Tigre Rosa truly unique is the use of natural stones in our designs. From tiger’s eye to blue tiger’s eye and clear quartz, each stone is carefully chosen and placed with meaning.

These stones aren’t just beautiful accents. They’re chosen for what they represent—strength, protection, calm, and confidence. The idea was simple but powerful: if people wear stones in jewelry for their energy, why not bring that same energy into what we walk in every day?

That belief became a cornerstone of our design philosophy. When someone wears Tigre Rosa, they’re not just wearing handcrafted luxury—they’re stepping into something deeper.

Designed for Women Who Lead with Purpose

Tigre Rosa is for women who know who they are. Businesswomen. Creatives. Leaders. Dreamers. Women who care not only about style but also about connection, meaning, and craftsmanship.

Every shoe is handmade in Italy by skilled artisans, combining old-world techniques with Reema’s modern vision. But beyond the beauty and detail, there’s always heart. Our goal isn’t just to create collections—it’s to design pieces that carry emotion and stay with the wearer for years.

Growing with Heart and Intention

Since launching, Tigre Rosa has expanded beyond the UAE, reaching clients in Europe, Asia, and beyond. We’ve collaborated with international partners, launched exclusive pop-ups, and gained recognition in the global fashion space. Through it all, we’ve stayed grounded in the same core values we began with—authenticity, craftsmanship, and purpose.

Reema has always been open about the early challenges. Starting from scratch wasn’t easy. Funding was difficult. The pressure was real. But the vision never wavered. And that belief—that unwavering clarity—has carried us forward.

Looking to the Future

There’s so much more ahead. Tigre Rosa is evolving into a full lifestyle brand,—all created with the same intention and care that define our footwear.

We’re also exploring new international pop-up concepts and digital collaborations to connect with more women around the world who resonate with our values.

A Word from Reema

Reema often reminds us that success is never just about the idea—it’s about the execution.

“You need a strong idea, a team that believes in it, and the courage to take risks,” she says. “Passion starts the journey, but commitment and consistency are what build it.”

That mindset shapes everything we do at Tigre Rosa.

Thank You for Being Part of the Journey

For those who have supported us—whether by wearing our shoes, sharing our story, or simply believing in fashion with meaning—thank you. You are part of what makes this brand special.

Tigre Rosa was never meant to be just a product. It’s a reflection of values, strength, and soul. And we’re so proud to walk this journey with you.

For more, visit our official website: Tigre Rosa