How to Merge Amazon Listings the Right Way: A Step-by-Step Guide

When you are selling on Amazon, seeing a product is the aspect of everything. There can be a duplicate listing, fragmented reviews, and inconsistent product data can hurt your chances of converting browsers into buyers. For this, you can merge Amazon listings to enhance search rankings, customer trust, and your sales conversion.

In this guide, we will learn how to consolidate Amazon products in a proper way and provide you with useful knowledge of best practices and the mistakes to avoid. Whether you are a pro seller or new to Amazon, these steps will help you to consolidate your catalogue to a tidier, more effective Amazon store.

Why Merging Listings Matters

Duplicate product listings confuse customers and dilute your product’s performance. In case two or more listings are posted by the same item, a customer may find themselves on the less effective one, which, having fewer reviews or incorrect data on it, increases the risk of having no sale. Merging listings ensures that:

Your reviews are consolidated.

Your product is better quoted in SEO.

The most complete and authoritative listing is made available to the shoppers.

Amazon Catalog is clutter free and easy to handle.

Step 1: Identify Duplicate Listings

The first step before knowing how to merge Amazon listings is to establish the presence of duplicate listings. This can happen when:

• The same seller has the same product under different sellers.
• You list a product multiple times accidentally.
• There are a few differences in the product (e.g., packaging, bundles) that Amazon does not differentiate.

To verify, search by ASIN, product title, and brand. In case you identify multiple listings on the same product, then execute the process of merging.

Step 2: Check Listing Eligibility

Merging is not applicable to all listings. In most cases, merges at Amazon are enabled when:

• The brand, specification, size, and packaging of the products are identical.
• Their UPC or manufacturer part number is the same.
• There is no variation in color, style, or bundled accessories.

Any process of combining two distinct products (even slightly) violates the Amazon listing policy and can lead to the loss of the account

Step 3: Gather the Required Information

To ensure a smooth merge request, gather the following:

• ASINs of both listings (the one to keep and the one to merge).
• Product titles and descriptions.
• Proof of product sameness (images, manufacturer documentation, etc.).
• UPC codes or GTINs, if applicable.

You’ll need this information to justify your request to Amazon Seller Support.

Step 4: Open a Support Case

In order to initiate the process of how to merge listings on Amazon, follow these steps:

• Log in to Seller Central.
• Go to “Help” > “Get Support.”
• Select “Products and Inventory” > “Product Page Issue.”
• Choose “Merge Duplicate Listings.”
• Fill in the details, including ASINs and explanation.
• Attach supporting documentation.

Be definite and straightforward with your request so that you do not waste time.

Step 5: Monitor the Merge Request

Once submitted, Amazon tends to reply within 24–72 hours. Here’s what to expect:

• In a case of approval, the duplicate ASIN will be deleted, and all information (reviews, stock, sales history) will combine with the primary ASIN.
• In case of a rejection, Amazon will give a reason, often because the products aren’t considered identical.

When this happens, you re-submit and present improved documentation or clarification.

Step 6: Verify the Listing Merge

After approval of your request (you should receive a response in this respect within 1-3 days), just make sure the merge is in effect:

• Browse through the ASIN search. The merged one should redirect to the main ASIN.
• Confirm that reviews from both listings appear on the main product page.
• Make sure that nothing (title, bullets, images) was gone and replaced.

In case something does not seem right, then you can open yet another case under listing correction.

Step 7: Maintain Your Listings

Once an Amazon merge listings request has been successful, make it a habit to monitor your catalog regularly. There are best practices such as:

• Avoid creating duplicate listings accidentally.
• Use tools to track ASIN creation and product details.
• Educate your team on Amazon’s listing policy.

Regular catalog hygiene not only helps to avoid the duplication problems, but also improves the shopping experience of the customer.

Common Mistakes to Avoid

Avoid merging products that aren’t identical because Amazon would consider that a manipulation of the catalog. One can even be rejected because there are several cases when a request was submitted without sufficient evidence, such as matching UPCs or images of the same product.

Conclusion

Knowing how to merge Amazon listings the right way can dramatically improve your product visibility and conversion rate. A clean, organized listing translates to better reviews, increased trust, and higher rankings. Do it right and take the time. It’s worth the investment. Whether you’re cleaning up your catalog or growing your business, when it comes to succeeding on Amazon, listing consolidation is a fundamental strategy.