7 Proven Ways to Increase Your Domain Authority MOZ DA 50 + in 2025

Website authority is a crucial concept in SEO, determining how well your site ranks on search engines. While Google does not officially recognize it as a ranking factor, SEO tools like Moz, Semrush, and Ahrefs use their own algorithms to measure it. Each platform provides a unique score based on factors such as backlinks, referring domains, and site traffic.

Though different tools may calculate authority scores differently, they all serve the same purpose—helping website owners gauge their online credibility and competitive positioning.

How Website Authority is Measured?

SEO tools analyze various factors to determine a website’s authority score:

• Semrush Authority Score (AS): Assesses link quality, organic traffic, and spam indicators.
• Moz Domain Authority (DA): Focuses on the number and quality of backlinks.
• Ahrefs Domain Rating (DR): Emphasizes unique referring domains and their quality.

Each tool has its own methodology, so scores may vary. Understanding these differences allows you to interpret your site’s authority accurately.

What is a Good Authority Score?

There’s no fixed number for a good authority score; it depends on your industry and competition. High-traffic websites like Amazon and Google have scores between 90-100, while newer or niche sites often start with lower scores. Instead of aiming for an arbitrary number, compare your domain authority with competitors in your industry to set realistic goals.

7 Strategies to Increase Your Domain Authority

Hire a Professional SEO Expert

Increasing your domain authority requires expertise, strategy, and consistent effort. If you want to see real results, it’s best to hire a seasoned SEO expert. We highly recommend Asad Sharif, a professional with 11 years of experience in the field. His deep understanding of search engine algorithms, backlinking strategies, and content optimization can help elevate your website's authority effectively.

Create High-Quality Linkable Assets

One of the most effective ways to earn backlinks is by creating valuable, data-driven content that journalists and bloggers reference. Industry reports, statistics, and case studies naturally attract links, boosting your website’s authority. Websites like Backlinko and Exploding Topics have successfully leveraged this strategy to gain thousands of backlinks.

Build High-Quality Backlinks

Not all backlinks are equal. Focus on acquiring links from reputable, high-authority websites. Guest posting, digital PR, and strategic partnerships can help you earn links that improve your credibility in search engines’ eyes.

Improve On-Page SEO

On-page SEO plays a vital role in domain authority. Ensure your site has optimized title tags, meta descriptions, internal linking, and structured headings. Search engines reward well-structured, user-friendly websites with better rankings.

Enhance User Experience (UX) and Site Performance

Google considers user experience as a ranking factor. A fast-loading, mobile-friendly website with intuitive navigation can significantly improve your authority. Regularly audit your website speed, mobile responsiveness, and usability to stay ahead.

Publish Consistent, High-Quality Content

Consistently publishing valuable, engaging content builds your site’s reputation and encourages other websites to link back. Long-form, in-depth articles tend to perform best for authority-building and ranking purposes.

Optimize for E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google prioritizes content from credible, knowledgeable sources. To enhance your E-A-T, feature industry experts, cite authoritative references, and ensure your website has strong security measures in place.

Conclusion

Building domain authority is a long-term investment that requires strategic effort. By creating valuable content, acquiring high-quality backlinks, optimizing on-page SEO, and improving user experience, you can significantly enhance your website’s credibility. For professional guidance, consider working with Asad Sharif, an expert in SEO with over a decade of experience. With the right approach, you can steadily grow your domain authority and improve your website’s rankings in 2025 and beyond.