Tube Mastery and Monetization by Matt Par

By Matheesha FernandoPublished 3 years ago • 3 min read

MY MISSION IS SIMPLE:

Help anyone, anywhere, no matter your experience, start & grow a successful YouTube business

A wildly profitable, location-independent Youtube business you actually love

YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly user who collectively watch more than one billion hours of videos each day As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.

In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties. YouTube reported revenue of $19.8 billion in 2020. In 2021, YouTube's annual advertising revenue increased to $28.8 billion.

Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Video categories on YouTube include music videos, video clips, news, short films, feature films, documentaries, audio recordings, movie trailers, teasers, live streams, vlogs, and more. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors.

YouTube is going to let thousands more creators include multi-language audio tracks with their videos. The company was already testing the feature with a small number of creators, and beginning Thursday, many more will be able to include multi-language dubs with their videos to make them accessible to broader audiences.

If you want to try this feature for yourself, check out this video on MrBeast’s YouTube channel. If you click on the gear icon, you’ll see an option for “audio track,” and if you click that, you’ll see the different language options available. Videos will also default to a user’s preferred language.

In its early tests, YouTube says that, as of January, “we’ve already seen over 3,500 multi-language videos uploaded in over 40 languages.” Multi-language dubbed videos apparently see increased watch time, with 15 percent coming from “views in the video’s non-primary language” in January. And multi-language dubbed videos also mean that creators may not have to maintain separate channels just to host videos in other languages; instead, they can just dub a video on their main channel.

The expansion arrives as YouTube CEO Susan Wojcicki is stepping down, with chief product officer Neal Mohan taking her place as the new head of the platform.