Successful Business Promotion Through TikTok

TikTok is where many young people get stuck in the evenings. And not only in the evenings. It is almost impossible to tear users away from watching short funny videos. Another zombie of youth? Maybe. But not for business. “These”, on the other hand, think about how to organize their business TikTok. This is not easy to do, because the solution to the question “How to launch advertising on TikTok” requires careful consideration.

About account promotion.

Facebook, Instagram has advertising accounts. TikTok also has one, however, in order to acquire one, you first need to register at https://www.tiktok.com/business. To launch campaigns, you can not only use the advertising account but also contact the administrations of the application directly. The second option is successful for a few, mainly large brands, as well as multi-million dollar corporations.

TikTok targeting is limited. There are gender, geography, connection types (internet from a mobile phone or wi-fi), and OS. These tools, despite their small number, are enough. Views are the main metric when launching a marketing campaign. The main criteria include the number of videos by hashtag, as well as likes, “comments” and conversions.

As an analog of these promotion formats — the purchase of advertising from representatives of the blogosphere. And there are plenty of them in TikTok who think they are opinion leaders, stars of the local spill.

How to run ads on TikTok with bloggers?

This social network is, of course, popular. However, it is still on the “promising” list, although it is actively developing. Teenagers and middle-aged people — that’s who actively use it! Moreover, TikTok has firmly settled not only in their smartphones but also in their minds. By the way, a considerable percentage of the total number of TikTok users is occupied by … children! Exactly! The fact is that adults often register in the application and give smartphones to children (they cannot register themselves!) To do their own thing, to entertain them on the road, or for another purpose. And here we must not yawn to those who are trying to promote goods for children through TikTok — toys, books, care products, and so on. If a stubborn child likes something, he will “take out” the soul from the parents, but he will achieve that they buy it for him.

Influencers grow like mushrooms in the forest, their videos are growing in a number of views. And this intensity is closely watched by experienced marketers. Buying advertising from TikTokers directly is more profitable and more convenient than working with any of the above creatives.

Finding the blogger you want is easy. Large exchanges, like YouTube or Insta, are absent in TikTok. You can find the famous TikToker on Facebook or in the Trending TikTok section. The price of publications is different. But usually, it allows you to “settle” with a blogger, whose coverage of subscribers is up to one million.

The procedure for finding a famous blogger.

Here’s what will help you find a blogger:

• Analysis of the number of reactions that have occurred. Not only likes are important here. Content comments matter too.
• Attention — for profiles that have a badge indicating the popularity of the blogger. This is how those who constantly publish viral content are noted.
• Elaboration of the mechanics of advertising recording should be done in advance. Incorporation of a product or brand into the content is only meaningful. Otherwise, the marketing campaign will fail.

It is impossible to establish business TikTok com by posting links to other sites — the administration of the application immediately stops it. But you can usefully interact using marks — name (show) the promoted account in the video. It’s better to use an affiliate agency to find bloggers. Tiktokers enter into an appropriate agreement with him, as a result, their advertising is not removed from the site, but covers users more broadly.

If the video hosting site does not know about the blogger’s advertising, then either the coverage will be reduced, or the material will be completely removed. For example, when a blogging video gets two hundred thousand views, the video will get a maximum of twenty thousand. Content verification — manually. This is done by regular moderators.

How to run ads on TikTok: free and paid promotion options.

From the above, it is clear: there are not many ways to promote advertising on this social network — four formats plus signing contracts with verified bloggers. It is better to start a marketing campaign on TikTok with simple, free options. And the budget will be saved, and the algorithm will recommend this content only to those users who are really interested in it.

We need to work on the style and presentation of the material. Any commerce in accounts is strictly prohibited by TikTok’s management. You can promote for free using:

• hashtags. We need to work on the theme of our channel and put hashtags in accordance with it;
• activities. It is known that nothing will seep under a lying stone. So comments, likes, subscriptions to TikTokers — this should be done;
• QR codes. They need to be shared on other social networks. And you must maintain the code on your own TikTok account;
• challenges. You need to participate in those that are leading in “In trend”;
• involvement. It needs to be increased by live broadcasts, collecting feedback options, conducting surveys, and other low-cost, but effective measures;
• “Synergy”. It is better to record joint work with bloggers;
• removing reactions to videos of other “guests” of TikTok;
• mutual PR. “The cuckoo praises the rooster for praising the cuckoo.”

Paid options are also worth considering. The same cheat, for example. The monitoring on TikTok is not as strict as on Insta. But only without fanaticism! If more than a hundred subscribers have come in a day, the “flight” to the ban will begin.

The legal option for promotion is to purchase advertisements from bloggers.

Another way is contested. People need to be interested, think about the conditions for receiving an award with the subsequent sending of a gift to the winner. This helps expand coverage.

Integrating your own business into TikTok: is it possible?

Businessmen and marketers who have tried TikTok are convinced that working on this social network is hard. If you have the necessary budget, it becomes difficult to track ROI (especially from seeding to several million users).

TikTok is good for mass-market gifts, inexpensive fashion, e-commerce cosmetics, and information business. Each promotion product must be seamlessly integrated into the formats popular in TikTok. We’re talking about dance-style challenges, product jokes, sketches, stop-motion, and so on. Do not forget about the limitation — no more than 15 seconds.

There should be no tension in advertising for TikTok. More attention — to entertainment, attempts to surprise the audience, rather than sales. The desire to make a purchase will appear on its own, especially since it is possible to evoke it in young people faster than in those over 40.

As a way of promotion — the “brand-face” method. Thanks to tiktokers, products are humanized, their exclusivity is formed. For example, fans will buy jerseys or other products of their favorite team or a specific player.

“Handmade” were the luckiest ones. Those who can do something on their own are posting an accelerated version of the manufacture of products. You can also take turns demonstrating the methods of production of this or that product. For example, gardeners, potters, and others can create an account on TikTok. In the text in the video, you can add a link to the online store.

The main thing is not to forget about sincerity. Promotional concepts such as standard dances or awkward sketches will not work here. Better to look at successful campaigns and take the best from them. Sketches, vines, reactions, experiments — there is a lot to learn. You don’t need to create your own format. But the launch of new challenges, the development of fresh dance ideas, the performance of new products from the world of music are welcome.

What will never be on TikTok?

There is no place for advertisements with signs of aggressiveness. Aggression without creativity and the desire to interact with viewers is an instant failure. Creativity should be with a touch of uniqueness.

You shouldn’t focus on shooting with a bad camera, mixing in noise and wind. TikTok is full of these “masterpieces” up to their ears. Your ad plan commercials shouldn’t look like this.

TikTok is a platform with active development options. There is no enmity, no politics, a minimum of economics. There is the joy of life, an attempt to show oneself, one’s creativity, skills. No negativity or hate — tolerance and politeness rule the show. Flirting with violence, eroticism — definitely not from this opera. As well as an abrupt change in the format to which subscribers are already accustomed. They will definitely not forgive such experiments.