Simon Ourian M.D.: The Sculptor of Modern Beauty Who is Rewriting the Rules of Aesthetic Wellness

In today’s beauty-obsessed culture, few figures have made as profound an impact as Dr. Simon Ourian. Best known as the founder of Epione Beverly Hills, his name has become synonymous with flawless skin, subtle enhancements, and the quiet luxury of non-surgical beauty. But beyond the glowing celebrity endorsements and viral social media clips is a story defined by grit, vision, and a relentless commitment to elevating both aesthetics and wellness.

Born and raised in Iran, Simon Ourian experienced political unrest firsthand. As a teenager, he immigrated to Los Angeles with his family, carrying more ambition than assets. While many saw barriers, he saw opportunity. Passionate about sculpting and the sciences, he set his sights on a career that could combine both. Through determination, he funded his education by working jobs in fast food and selling artwork before earning a degree in molecular biology and completing medical training at Wayne State University.

After early residency work at UCLA and further postgraduate training at Harvard’s Massachusetts General Hospital, Dr. Ourian took a bold step. He launched a clinic where cosmetic medicine would focus not just on procedures but on precision, artistry, and true transformation.

The Epione Effect: Redefining Aesthetic Possibilities

When Dr. Simon Ourian opened Epione in 1998, the cosmetic industry was dominated by surgical procedures and generic approaches. Botox was barely entering the conversation, and laser treatments were limited in scope. But Ourian envisioned something elevated. A place where patients could receive subtle enhancements that respected their individuality and natural beauty.

One of his earliest breakthroughs was Coolaser, a resurfacing technique designed to treat all skin types, especially tones often left out by traditional lasers. This innovation brought global attention to Epione. He followed it with Coolbeam for stretch marks and Neustem facial contouring, building a reputation for treatments that were artistic, safe, and highly personalized.

Rather than following trends, Simon Ourian shaped them. He used the golden ratio, classical art principles, and facial symmetry to guide his work. Each treatment was a balance of proportion and subtlety, offering refinement without excess.

A Beauty Secret That Could Not Stay Hidden

His rise in the celebrity world came when Kim Kardashian credited Dr. Simon Ourian for helping her achieve radiant skin. Her endorsement was followed by her sisters Khloé, Kourtney, Kylie, and their mother Kris. Their visits to Epione, often featured on television, placed Simon Ourian at the center of a growing cosmetic movement.

Soon, his client list included celebrities, athletes, models, and international royalty. His social media presence exploded. Today, Simon Ourian’s Instagram has more than 5 million followers and is one of the most watched medical beauty accounts in the world.

His treatment menu expanded to include lip enhancement, non-surgical rhinoplasty, jawline contouring, and full facial balancing. Despite the attention, his philosophy remained clear. Every face deserves a custom approach that enhances rather than transforms.

Expanding the Simon Ourian Brand

Driven by a mission to reach more people, Simon Ourian introduced his own skincare and wellness brand. The Simon Ourian M.D. skincare and nutrition line combines clinical expertise with high-quality ingredients and personalized care powered by AI-driven skin analysis.

In 2025, the brand received major recognition. It won gold at the Universal Beauty Awards in categories including Best Toner, Best Cleanser, and Best Collagen Supplement. This success reflects Dr. Ourian’s goal to bring advanced, expert-level skincare to a wider global audience.

The brand is not just a reflection of his practice. It is an extension of his belief that great skin begins with knowledge, consistency, and the right tools.

A Philosophy That Celebrates Natural Beauty

At the heart of Simon Ourian’s approach is a simple but powerful belief. “Everyone is born with beautiful skin. It just needs a little help to shine again.” He avoids exaggerated changes, focusing instead on balance, structure, and subtle enhancement.

His techniques have inspired a new generation of practitioners who see aesthetics as a blend of science and art. By promoting non-invasive procedures that restore rather than alter, Dr. Simon Ourian has helped shift the conversation in cosmetic medicine.

The Legacy of Dr. Simon Ourian

Today, Dr. Simon Ourian is more than a cosmetic doctor. He is a brand, a mentor, and a trusted voice in the global beauty and wellness space. His work has reshaped how we talk about aesthetic treatments. He has made them more approachable, less stigmatized, and deeply aligned with confidence and self-expression.

With global clients, award-winning products, and innovations in both technology and technique, Simon Ourian M.D. stands as a pioneer. His story—from a young immigrant with artistic dreams to one of the most respected names in modern beauty—continues to inspire millions who believe in beauty that is personal, powerful, and rooted in authenticity.