Motivation logo

Junior Bridgeman: From NBA Great to Businessman

How a Former Basketball Star Built a Fast-Food Empire and Became a Billionaire

By Dinesh PatilPublished 11 months ago 3 min read
Junior-Bridgeman-Bucks-ownership

Introduction

When people picture retired NBA players in their post-basketball lives, they might envision coaching careers, sports commentary or endorsements. Junior Bridgeman, on the other hand, went a different path and became one of the richest former athletes thanks to some shrewd business investments. From his childhood playing basketball to building an empire in the fast-food and media industries, his path is a true testament of vision, discipline, and financial intelligence.

In this article, we are clearing out Junior Bridgeman’s net-worth, his path from sports to business, and the steps to earn a million-dollar empire soon after retiring from basketball.

Early Life and Basketball Career

Growing Up in East Chicago

Ulysses Lee “Junior” Bridgeman was born Sept. 17, 1953, in East Chicago, Ind. It was no surprise he fell in love with basketball at an early age and became a star player in high school. The 1971 Indiana State Championship was won by the Washington High School team that he played for, demonstrating both his leadership and talent on the court.

College Success at Louisville

He went on to play college basketball for Denny Crum at the University of Louisville. He also helped lead the Louisville Cardinals to the NCAA Final Four in 1975, and was known as a tough, hardworking player.

NBA Career: Milwaukee Bucks & Los Angeles Clippers

  • Bridgeman was drafted 8th overall by the Los Angeles Lakers in the 1975 NBA Draft — who then immediately traded him to the Milwaukee Bucks.
  • He played 12 seasons in the N.B.A., mostly with the Milwaukee Bucks, and ended his career with the Los Angeles Clippers.
  • Best known as one of the best sixth men in basketball,  he averaged 13.6 points per game, consistently and professionally.

While Junior Bridgeman didn’t win an NBA championship, he became a Milwaukee legend for his leadership and teamwork.

Transition to Business: A Strategic Vision

Laying the Foundation for a Business Empire

While many athletes face financial struggles after they stop playing, Junior Bridgeman had a blueprint. Even while in the N.B.A., he studied the fast-food industry and spent off seasons working at Wendy’s to learn how businesses operated.

Diversifying into Fast-Food Franchises

After retiring from basketball in 1987, Bridgeman invested in fast-food franchises, beginning with Wendy’s. His business grew rapidly:

  • 450+ restaurants, Wendy’s, Chili's franchises
  • Created thousands of jobs, particularly in minority communities
  • Generated millions in revenue, making him one of the richest former athletes

Branching out into the Beverage Market

In 2016, Bridgeman sold his restaurant empire and moved into the beverage industry. He purchased Coca-Cola bottling operations, expanding his business reach beyond fast food.

Acquiring Ebony & Jet Magazines

Later, in 2020, De Passe did something brave again -- he bought Ebony and Jet magazines, two historic publications in African American culture. His mission was to reenergize these historic names while still celebrating Black excellence.

Junior Bridgeman Wealth and Fortune

The former basketball player is now well valued, with an estimated net worth over 600 million dollars, making him one of the richest former athletes in the world. His wealth comes from intelligent investments,  strategic business expansion, and diversification.

Key Financial Milestones

  • Earned moderate NBA salary but multiplied wealth through business .
  • Owned hundreds of fast-food franchises. Expanded into beverage distribution.
  • Purchased Ebony and Jet Magazines. Multi-industry billionaire business entrepreneur

What Happened to Junior Bridgeman: Did He Have a Heart Attack?

Now, some recent rumours regarding Junior Bridgeman, specifically an alleged heart attack. No official confirmation was immediately available but aging athletes typically deal with health challenges after years of strenuous physical activity. Still, Bridgeman is an inspiration to athletes and entrepreneurs alike.

Legacy and Impact

Bridgeman's success extends beyond business. He is known for:

  1. Supporting Young Athletes – Encouraging financial literacy and career planning.
  2. Mentoring Future Entrepreneurs – Helping others transition from sports to business.
  3. Community Development – Investing in minority communities and creating jobs.

That level of strategic thinking and desire to learn led him to becoming one of the richest athlete-businessmen of all time.

Conclusion: The Legend of Junior Bridgeman.

Former son of Louisville basketball legend and now business mogul, Junior Bridgeman, is the quintessential depiction of how athletes can become a second-generational millionaire by making wise investments. As if he wasn't already inspirational enough to athletes, entrepreneurs, and business leaders, it truly is his ability to reinvent himself as well as the work ethic and vision that goes with it. Watch More on Junior Bridgeman’s Story:

Key Takeaways:

  • Junior Bridgeman excelled in both sports and business.
  • He built a $600M+ empire after retiring from the NBA.
  • His story proves that smart financial decisions lead to long-term success.

His legacy will continue to inspire future generations, proving that success is possible both on and off the court.

celebrities

About the Creator

Dinesh Patil

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2026 Creatd, Inc. All Rights Reserved.