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How to Grow Your YouTube Channel and Monetize It

New social media algorithms, constant changes to the Instagram algorithm, and new ways to monetize your brand

By Irania GutierrezPublished 3 years ago 4 min read
How to Grow Your YouTube Channel and Monetize It
Photo by Szabo Viktor on Unsplash

New social media algorithms, constant changes to the Instagram algorithm, and new ways to monetize your brand have made it challenging for businesses to grow and scale their presence across social media platforms. In this blog post, we’ll be covering how brands can take advantage of these new opportunities to grow their audience and monetize their YouTube channel. Read on to learn how and why these channels are so important for businesses today.

Why YouTube is Important for Brands

The first thing to understand when growing your YouTube channel is why is YouTube important for brands. YouTube has more than 1 billion users and over half of the world’s online population visits YouTube each month. A study from WPP reveals that YouTube is the second-most important social network for marketers, only behind Facebook. Here are two key reasons why YouTube is so important for brands:

How to Grow Your YouTube Channel

When growing your YouTube channel, there are a few key factors to consider to increase your channel’s visibility and help it grow. First, choose a niche or topic that you will be knowledgeable about and excited to talk about. Avoid broad topics like “life hacks” or “DIY” because there are too many videos on these topics and it will be hard to break out. Avoid controversial topics too – it’s difficult to moderate comments and avoid trolls on controversial topics, which will take time away from creating content. Next, you’ll want to create a YouTube channel that matches your brand’s image. It should look professional, feel authentic, and be easy to find. You’ll want to create a video that introduces your channel and the topics you plan to cover. This video should be between 1–2 minutes long and be interesting and engaging enough for people to want to stay subscribed to your channel. What’s the best way to grow your channel? The answer is simple: create amazing content that engages your audience.

>>Setting Up Your Channel For Success (Click Here)

How to Monetize Your YouTube Channel

There are three main ways to monetize your YouTube channel: - Sponsored content. - Paid membership. - In-stream advertisements. Sponsored content is an advertisement that is paid for by a brand. If a brand wants to host a giveaway or promote a product or service, they can sponsor an existing video on your channel. - Paid membership. You can also charge your channel’s subscribers a monthly fee. Users can cancel at any time, and many will pay you for exclusive content, access to your private community, and online courses. - In-stream advertisements. Most large YouTube channels will have several advertisements running throughout their videos. If you reach a certain number of audience members, you can apply to host advertisements on your channel.

Integrate Instagram and YouTube Together

One key way to grow your YouTube channel is to integrate it with your other social media channels. On Instagram, you can feature videos from your YouTube channel by adding the YouTube URL to your Instagram post. - On YouTube, you can add links to your Instagram profile to feature your Instagram posts. You can also add links to your other social media profiles to give your viewers more options to follow you. These links will also allow you to track how many people are clicking through to your other channels. You can also add links in the description of each video that directs your audience to your other social media channels. - If you want to take it a step further, you can use a tool like Canva to create social media images with links to your YouTube channel.

>>Setting Up Your Channel For Success (Click Here)

Use Influencer Marketing to Grow Your Audience and Monetize your Channel

Another way to grow your audience and monetize your YouTube channel is to partner with influencers. These influencers will promote your channel and products to their audience. - You can work with content creators on other social media channels. - You can also work with online personalities on YouTube. To find influencers, start by searching for your product or service and seeing who is talking about it. - You can also use a tool like BuzzSumo to find out who has been writing about your product or service the most. - You can also use an influencer marketing platform to help you find the right influencers for your channel. You can work with influencers in a few ways: - Sponsored posts: An influencer posts about your product or service and links to your website or YouTube channel. - Giveaways: Hosting a giveaway can be a great way to grow your channel and get new customers. - Product reviews: If a product is already being talked about, you can reach out to an influencer and ask if they would be interested in reviewing it.

Conclusion >>Setting Up Your Channel For Success (Click Here)

As brands shift their attention towards YouTube, it’s more important than ever to grow your YouTube channel. Once you have a large enough audience, you can start to monetize your channel with sponsored content, paid memberships, and in-stream advertisements. We recommend that you start by creating content that engages your audience. From there, you can use a few simple strategies to grow your channel and take your brand to the next level.

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