From scrounger to "food King"

From a roadside vegetable seller to the king of Taiwan's Koryo cuisine, Chen Youdao, born into a poor peasant family, only graduated from junior high school and came out to struggle. After collecting scrap metal and sleeping in roadside warehouses, he finally bought a stall in Taipei Binjiang Market selling vegetables. Later, to get married, he borrowed money from all over the place and met with difficulties, breaking out a stronger fight to make money, and sold hundreds of millions of yuan (New Taiwan dollars, the same below) by selling cabbage.

At 5 a.m., before dawn, the vegetable section of Binjiang Market in Taipei is already bustling. When you walk into the bustling market, you see vegetable vendor Chen Youdao in front of his stall, next to a mountain of Korean vegetables. He will count at 3 a.m. to wholesale to cabbage on the move, one side with a kitchen knife, with at least 10 minutes nearly 200 times repeated "seconds and kill" speed, familiarity to divest appearance smudgy parts, to want to catch up on the "very attractive" cabbage, on time to the cafeteria, water package sellers, market greengrocer clients.

"Selling vegetables is hard money

Not everyone can do it."

In the middle of the market, Mr. Chen has another stall that his wife takes care of. Before 6 am, he is a batch of goods to big customers in the middle of the business, From 6 to noon became a retail vegetable seller, including his brother, and children, who have become his right-hand man. "My wife and I woke up at 2:15 every morning for more than 20 years." Chen Youdao's wife added.

"Selling vegetables is hard money, not everyone can do it." Chen Youdao's hands still stopped, while boldly said, "I have invited several young people to do it before, but they ran away in less than a day!" Chen Youdao goes to the market every morning at 3 o 'clock to batch, move, order, and handle goods for at least 10 hours, and the number of hours of sleep every day for 5 hours and two periods, as well as the size of the scar, scratched when carrying the vegetable basket on his hand, we can deeply understand the hard work and labor of the vegetable seller.

In a corner of the restaurant on a Sunday afternoon, Mr. Chen is a very different figure from the one he used to sell vegetables. He wears glasses, sips wine, and talks about the joys and sorrows of starting his own business like a small business owner.

Indeed, DIFFERENT FROM THE GENERAL VEGETABLE VENDORS, IN THE BINJIANG MARKET HAS "FOOD KING" SAID Chen YOUDAO, IS THE LARGEST SHIPMENT OF GAOLI DISH DISH BUSINESS, according to the vegetable vendors described: "HE simply HAS to decide THE strength OF THE price OF GAOLI HERE!"

Generally speaking, the vegetable sellers in Binjiang market, when their performance is poor, can only sell 40 or 50 pieces a day, but Chen Youdao can sell 500 pieces (about 10,000 kg) of vegetables a day on average. After deducting one day off a week and cost expenditure, it is estimated that the average monthly profit can reach 800,000 or 900,000 yuan. If THE BUSINESS is GOOD that MONTH, SELL 700 OR 800 pieces a day, the monthly income of more than 1 million yuan is not difficult, calculate the annual income of at least nearly 10 million YUAN! In addition, Chen Youdao, who is conservative by nature, mostly focuses on his own business and real estate for many years, thus accumulating a fortune of hundreds of millions of yuan.

No credit for buying a house in cash

"Only for the pursuit of a sense of security"

If you estimate the real estate in hand, Chen You Daoguang's 107pyeong (about 353 square meters) home in Neihu with a market value of about 40 million yuan, and two real estates in Taichung with a market value of more than 50 million yuan, the market value is close to hundreds of millions of yuan. In addition, he bought a senior residence with a market value of nearly 40 million yuan in Tai Chi Ming Shui Road, Taipei City for his brother. Considering that all of them do not need loans, it can be estimated that Chen Youdao is worth at least 100 million yuan.

"I BUY A HOUSE IS PURE BUY PROPERTY, JUST PURSUE A SENSE OF SECURITY!" Chen Youdao, who came from a poor family, said with a smile that he cherished every piece of hard-won money, so he was very conservative in his investment, most of the money was used in his business investment, and the two houses in Taichung, separated by several suites, earned a fixed monthly rental income.

Just, like the same from the roadside vegetable vendors started, why Chen Youdao can earn 100 million yuan worth? The key is that he had a strong desire to make money from an early age and knew how to grasp every opportunity.

"He was good in his class, good in his studies, and popular, but his family was not good enough to go to school." This is how one of Chen's classmates described it. Chen Youdao was born in a farm family in Changhua. He had four brothers and sisters in a poor family. He often went home after school to help raise pigs and cattle. At the age of 15, after graduating from junior high school, he decided to "make a lot of money" and went north alone.

"The more despised, the more desirable

It's impressive."

"I was like a street kid with an old suitcase. When times were bad, I used to ride a tricycle to collect scrap metal for recycling, worked as a mover, and even slept in train stations and roadsides." Chen Youdao recalls the hard times in the past, which, instead of "discouraging" him, became the driving force for him to make money.

"When most of my classmates were still in high school, I had to struggle for meals. I often worked more than 14 hours a day to make sure my family and friends didn't think I was home all day. As a mover, I had to carry a refrigerator from the first floor to the fifth floor. No matter whether I cut my hand or sprain my arm, I don't feel bitter. As long as I can make money, I am willing to do it...

"The more people look down on you, the more impressive you have to be!" Chen Youdao's words revealed a strong unyielding character. At the age of 20, after leaving the army, determined to make money, under the introduction of his vegetable uncle, to Taipei City Chung Xiao Bridge near the market "wash Saitou" (clean white radish), the monthly salary of 3000 yuan, leisure he also part-time job driving a taxi.

As a result of his studious and flexible mind, Chen Youdao's skills in selling vegetables in the market "excelled in the blue". In 1981, Chen Youdao, who was selling vegetables on the street in Wanda, had already netted more than 100,000 yuan per month, earning more than 20,000 or 30,000 yuan more than vegetable sellers in the same period. Because of a strong intention to make money, he will pay attention to observing, and mastering the consumer psychology of customers, first "small profits and quick sales" and customers "Bo feelings", make a reputation, business naturally thriving.

"It's better to earn than to borrow."

Although Chen was earning a good income from selling vegetables at a roadside stall, he was also given a lot of tickets. At that time, there were at least 10,000 or 20,000 tickets every month. Later, the police even joked about whether to pay them in advance every month. See hard - earned money was divided up, and his brain quickly, moved to the idea of buying a stall in the riverside market.

So at the age of 25, Chen Youdao saved 400 to 50 thousand yuan and bought two stalls. Therefore, when he decided to get married at the age of 26, he also had the biggest financial gap. "At that time, I worked so hard that I could not even attend the marriage proposal to my wife's family in the south of the country. Chen Youdao said with a smile.

"At that time, it cost 1.3 million yuan to buy a house in Zhonghe, Taipei County, and most of my money was invested in my business. I had to search around for a long time just to raise 500,000 yuan for my funds. Finally, I had to bid for several more houses, and with the help of my family, I could barely scrape together." Chen Youdao said thoughtfully, "This time I realized that it is better to earn money by yourself than to borrow money from others." Strong self-esteem of Chen Youdao, make money fighting again broke out, the borrowing of the nail, but he became the future of the riverside market "king of food" power.

Analysis of the secret of Chen Youdao's success in getting rich, first of all, as long as the price of the food is reasonable, and of good quality, there is a way to try to become a customer, "my motto is, the first time (to buy food) is the customer, the second time is the customer. The third time is the Treasury; And what I want to do is turn people into vaults."

"Life cannot be changed,

But Yun can create his own."

"Especially in business, we should understand the mentality of the guests who are greedy for small and cheap. In the beginning, we will sacrifice profits, and sometimes it will create an endless source of money." "For example, there was once a customer who vowed to buy the cheapest Kori dishes. He compared prices everywhere, but the whole market didn't offer a price he was satisfied with, and I offered an attractive price 30 percent lower than the market price. Once, twice, three times later, he didn't bother to compare prices, and finally, it became my long-term Treasury. Again, is to be able to choose goods, food appearance, quality, variety identification professional are very important." Chen Youdao said with a smile, "Once there was a seller of fried dumplings, originally only ordered me 50 jin of cabbage a day, after cooperating with me, the highest ordered 200 in a day!" With stable customers and regular customers, it is more able to "quantity system price" batch of high-quality and cheap goods, but also gradually become an influential vegetable dish dealer.

The third is, at any time to meet the needs of different customers to provide graded products. "For example, buffet shops, dumpling fillings, and vegetable vendors have different requirements for Korean cuisines, such as taste, so we can recommend suitable products to customers according to grade and variety."

"I think people's lives cannot be changed, but fortune can be created by itself." From their young struggle up to now, Chen Youdao joked that he has been "five poison does not invade". He believes that as long as you look at everything with optimism, work hard, have the courage to overcome setbacks, and stick to it, you can achieve your dream step by step and bring positive energy to yourself.