4 Business Growth-Inspiring Sales Team Motivation Ideas

If you want your sales crew to be successful and productive, it's not enough to give them a desk and a paycheck and tell them to "go to work."

Your sales reps may be expert salesmen who understand how to utilize a simple CRM platform to optimize their sales processes and workflows, but that does not mean they do not require a healthy dose of incentive to do a good job.

Now, there will always be peaks and valleys while making a sale; however, these peaks and valleys occur due to the natural and predictable flow of customer interests - not because your salespeople are burned out or unwilling to sell.

1. Give your salespeople a focus.

Nothing is more frustrating than attempting to promote or sell something that your sales professionals don't believe in or don't comprehend what they're offering to the prospects in your CRM database.

In reality, today's consumers are sophisticated enough to detect indications indicating your salespeople are uninterested in or unfamiliar with the products they are offering.

Rather than assigning sales representatives to new clients, make things easy for your salespeople by giving them a specialization, such as:

1. Sales personnel are divided into target categories depending on their experience or interests.
2. Salespeople are classified into target groups based on their expertise and interests.
3. Assign them to a certain step in the sales cycle.

You may even shorten your salespeople's learning curves and increase their engagement in whatever activity they're performing by assigning them to a specialization that matches their skills and interests.

Providing specific industrial training or requiring your salespeople to learn how to utilize a sales CRM platform can also benefit them throughout their careers.

2. Stop entrusting routine duties to others.

More than 60% of enterprises stated they expect to add more business growth technologies and tools that provide automation to their operations, according to a Mercer analysis published in 2019.

Consider how many dull and manual chores salesmen are frequently required to perform.

You can also combine it with other business tools so that emails are automatically copied into the CRM now that there are so many automation options (start by looking at what your business CRM can accomplish).

So why should your sales staff waste their time on several duties that don't require any human interaction?

3. Reduce the number of meetings you attend.

On a similar topic, you should always consider cutting down on the amount of teams, one-on-one meetings, and corporate meetings you have each week.

According to a report provided by InsideSales.com:

"Salespeople said that keeping up with colleagues and on Facebook was 7 percent more productive than dealing with corporate procedures and attending internal meetings," according to the study.

We mention this because we've noticed that meetings stifle sales by breaking the rep's attention.

If your meetings are excessively focused on "what isn't getting done" or "who is doing a lousy job," you may even demotivate your sales team.

Allow your salespeople to go into their zone without being interrupted, and only have meetings when they are really necessary and can add value to your team's work.

4. Assist them in setting growth objectives that go beyond your firm.

Salespeople do what they have to do to pay their mortgages, rent, and feed their families, but no one wants to be trapped at the same desk or send the same emails in ten years.

Always remember that if your sales reps' primary purpose is to assist their company make money, you'll never get them to bring in additional revenue and sales.

This is precisely why your sales rep's objectives should be centered on their own growth.

These objectives should, of course, be linked to how well they sell (but it should be portrayed in a different light).

Instead of putting a dollar sign next to your sales rep's next quarter targets, urge them to hone their skills by closing transactions in preparation for the next stage in their career.

Last but not least, motivate your coworkers (to do more)

Simply stop viewing your company's salespeople as figures on your sales CRM software's dashboard report.

As an example, if one employee sells X dollars in Q3, the company's entire revenue will improve by X%.

Instead, start treating your staff like the important team members that they are.

So, if you ask someone to perform something as vital as selling your company's products, get them excited about what they're doing so they can improve your brand's customer experience.