Why would a sugar found naturally in fruit be so poorly
tolerated by modern humans? It doesn’t make intuitive
sense, until we consider the scarcity and seasonality of fruit
until a few short decades ago. Like the casino of a Las Vegas resort, our modern food
complex has lost any sense of time, place, and season.
Within a single generation we have gained unprecedented
access to sweet fruit. A pineapple from the tropics, berries
grown in Mexico, and Medjool dates from Morocco are now
flown to our towns and cities so that they may line our
supermarket shelves all year long. These fruits are bred to
be larger, and contain more sugar, than ever before in
history.
We are frequently told that it’s okay—beneficial, even—
to consume “unlimited” fruit, but looked at through an
evolutionary lens, fruit (and particularly today’s cultivated,
high-sugar versions) may be uniquely adept at tricking our
bodies’ metabolisms. This is theorized to be an adaptivetemporary quality that helped us pack away fat so that we
might survive the winter. In fact, it is thought that our
ancestors developed red-green color vision for the sole
purpose of distinguishing a ripe, red fruit from a green
background—an evolutionary testament to the lifesaving
value of fruit for a hungry forager. Today, 365 days of highsugar fruit consumption is readying our bodies for a winter
that never seems to come.
What consequences of gorging on grapes and other
sweet fruit could there possibly be for our brains? A few
large studies have helped to shed some light. In one, higher
fruit intake in older, cognitively healthy adults was linked
with less volume in the hippocampus. This finding was
unusual, since people who eat more fruit usually display the
benefits associated with a healthy diet. In this study,
however, the researchers isolated various components of the subjects’ diets and found that fruit didn’t seem to be doing
their memory centers any favors. , Another study from the
Mayo Clinic saw a similar inverse relationship between fruit
intake and volume of the cortex, the large outer layer of the
brain.30 Researchers in the latter study noted that excessive
consumption of high-sugar fruit (such as figs, dates, mango,
banana, and pineapple) may induce metabolic and cognitive
derangements on par with processed carbs.
DOCTOR’S NOTE: WHEN YOU REALLY NEED TO RESTRICT FRUIT
People have a wide tolerance for carbohydrates, but for
diabetics, it’s pretty open-and-shut that sugar, even from
fruit, needs to be dramatically restricted. I have my diabetic
patients consume fruit in half-serving quantities—even a
single orange can spike the blood sugar into an
unacceptable range for hours after eating it. But all is not
without hope! Once insulin sensitivity is restored, exercise
has become a habit, and the system has had time to restore
energy balance and metabolic flexibility, unprocessed carb
sources can be reintroduced.
Fruits, however, do contain various important nutrients.
Luckily, low-sugar fruits are among the most concentrated
sources of these nutrients. Some examples include coconut, avocado, olives, and cacao (no, this does not mean that
chocolate is a fruit—but dark chocolate does have a myriad
of brain benefits and is one of our Genius Foods). Berries
are also great because not only are they low in fructose but
they are particularly high in certain antioxidants shown to
have a memory-boosting and anti-aging effect. The Nurses’
Health Study, a long-running dietary survey of 120,000
female nurses, found that those who ate the most berries had
brains that looked 2.5 years younger on scans.31 In fact,
while a recent analysis of the literature found no association
between overall fruit intake and reduced dementia risk,
berry consumption was the sole exception. Berry nice!
A Call to Action
Every year, billions of dollars are spent to market junk foods
to the American people. But more than simply buying ad
space in magazines or on TV, these juggernaut companies
regularly fund studies to downplay the role of junk food in
the public obesity crisis. The New York Times recently
exposed scientists involved in a leading soda giant’s
initiative to shift the focus in the global obesity and type 2
diabetes epidemics from diet to laziness and lack of
exercise. An executive of the group was quoted as saying:
Most of the focus in the popular media and in the
scientific press is, “Oh they’re eating too much, eating
too much, eating too much”—blaming fast food, blaming sugary drinks and so on. And there’s really virtually no compelling evidence that that, in fact, is the cause.
While exercise is vital to the health of the brain and
body, study after study has shown it to be only minimally
impactful on weight compared with what people consume.
Fitness enthusiasts know that “abs are made in the kitchen,”
but for many of those who are overweight and obese, a
statement like the above only perpetuates the confusion.
This sets up a trap for society’s most vulnerable, paving the
way for cognitive dysfunction and an early death. This is
not an exaggeration: for the first time, our eating habits are
killing more Americans than our smoking habits. In fact,
the latest figures, published in the journal Circulation,
suggest that nearly two hundred thousand people die each
year from diseases driven by sugar-sweetened beverages
alone. That is seven times the number of people killed by
global terrorism in 2015.
And speaking of smoking, let’s look for a second to the
historical awareness of the link between cigarettes and lung
cancer. It took decades for enough “proof ” to show up in
the medical literature to convince physicians that cigarettes
were a major driver of soaring lung cancer rates, even
though the disease had been “very rare” prior to the
ubiquity of smoking in the mid-twentieth century. And who
can forget the cringe-worthy ads from the 1940s (easily
Googleable) featuring doctors blatantly endorsing
cigarettes? As recently as the 1960s, two-thirds of all US
doctors believed the case against cigarettes hadn’t yet been
established, despite smoking being recognized as a leading cause of the lung cancer epidemic two decades prior.


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