Longevity logo

Oruam: Brazil’s Rising Rap Icon Making Waves in the UK

The Sound of a Generation – How Oruam blends trap, funk, and rap to create a unique musical identity.

By Fiaz Ahmed Published 4 months ago 3 min read

In the dynamic world of music, few artists have emerged as quickly and provocatively as Oruam. Born Mauro Davi dos Santos Nepomuceno on March 1, 2001, in Rio de Janeiro, Brazil, Oruam has swiftly ascended from the favelas to international acclaim. His unique blend of trap, funk, and rap, combined with his bold persona, has captivated audiences worldwide, including in the United Kingdom, where his name has been trending on Google Trends.

---

🎤 From the Streets of Rio to Global Recognition

Raised in the Cidade de Deus favela, Oruam's early life was marked by adversity. His father, Marcinho VP, is a known figure within the Comando Vermelho criminal organization, and his mother, Márcia, served a brief prison sentence in 2010. Despite these challenges, Oruam found solace in music, particularly in the genres of baile funk and trap that permeated his community.

His musical journey began in 2021 when he released his debut track, "Invejoso," alongside artists Jhowzin, Raffé, and Chefin. The song quickly gained traction, amassing millions of views on YouTube. This success led to a partnership with Mainstreet, a prominent Rio-based label known for its fusion of trap and funk. In 2022, Oruam was honored with the "Revelação do Trap" (Trap Revelation) award at the Sobre Funk awards, solidifying his place in the Brazilian music scene.

---

🌍 A Global Phenomenon

Oruam's influence has transcended Brazilian borders. In the United Kingdom, his name has been trending on Google Trends, indicating a growing international fanbase. His appearance on the cover of Dazed magazine further amplified his global presence. Styled as the face of Gen Z rebellion, Oruam's feature highlighted his role as a cultural icon challenging societal norms through his music and image.

---

⚖️ Controversies and Legal Challenges

With fame often comes scrutiny, and Oruam has not been exempt. In February 2025, he was arrested in Rio de Janeiro after performing a wheelie in front of a police car. The incident sparked debates about his behavior and its implications. The following day, he released his debut album, Liberdade (Freedom), featuring a cover that included a photo of his incarcerated father. This move was seen by some as a marketing strategy, raising questions about the intersection of art and personal life.

Further controversy arose when Oruam was implicated in a police operation involving a fugitive. Although he was released without charges, the incident fueled discussions about his associations and the themes present in his music. Additionally, proposed legislation, dubbed the "anti-Oruam" law, seeks to restrict events and content promoting criminal organizations, directly referencing Oruam's work. These developments have positioned him at the center of debates about artistic expression and its boundaries.

---

🎨 Artistic Vision and Influence

Beyond his musical talents, Oruam is recognized for his distinctive visual style. His flame-red hair and bold fashion choices have become his trademarks, symbolizing his rebellious spirit. The cover of Liberdade features Oruam and his family, all wearing T-shirts with a photo of his father, emphasizing themes of family and resilience. This artistic direction reflects his commitment to authenticity and his desire to convey personal narratives through his work.

Oruam's music often delves into themes of freedom, identity, and social issues, resonating with a diverse audience. His ability to blend personal experiences with broader societal commentary has garnered him a dedicated following. Tracks like "Lei Anti O.R.U.A.M" address the challenges he faces, including legal battles and public perception, showcasing his resilience and determination.

---

🚀 Looking Ahead

As Oruam continues to rise in prominence, his impact on the music industry and culture is undeniable. His journey from the favelas of Rio to international acclaim serves as an inspiration to many. With upcoming projects and potential collaborations on the horizon, Oruam is poised to further solidify his place in the global music scene.

His story underscores the power of music as a universal language, capable of transcending borders and connecting individuals from diverse backgrounds. Oruam's influence extends beyond his music, challenging societal norms and encouraging discussions about freedom, identity, and expression.

---

Conclusion

Oruam's meteoric rise in the music industry is a testament to his talent, resilience, and unwavering commitment to authenticity. His ability to navigate controversies and use them as platforms for expression reflects the complexities of being an artist in the modern age. As he continues to evolve and inspire, Oruam remains a pivotal figure in the global music landscape, representing the voices of the marginalized and challenging the status quo.

---

how to

About the Creator

Fiaz Ahmed

I am Fiaz Ahmed. I am a passionate writer. I love covering trending topics and breaking news. With a sharp eye for what’s happening around the world, and crafts timely and engaging stories that keep readers informed and updated.

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2026 Creatd, Inc. All Rights Reserved.