Why is it important to have a Google My Business registration?

Google My Business is a very important advertising tool for businesses. It is the organic way for your company to be seen by people close to you. There are several benefits to being listed on this platform, see below:

1. Gain prominence on Google

Having your business listed on My Business with the correct and appropriate information will make your company stand out in searches. It will also be easy to find your address, even directly through Google Maps.

According to Google's own data, when using the platform, users are 2.7 times more likely to trust companies that are on Google My Business. Customers are 70% more likely to visit these companies and 50% of them are likely to buy or use the services of these places that have a complete profile.

2. Receive reviews and interact with customers

The tool offers a feedback feature from people who have already consumed the product or service. On your business profile, people can leave their review commenting on their experience with the company or simply by giving a star rating from 1 to 5, meaning the lower the number, the worse the rating.

On food profiles, such as restaurants and bars, you can rate by categories such as food, ambiance and service. In addition, you can also post photos, which is often beneficial for the place.

There is also the possibility of interaction on this page with questions and answers. This feedback and interaction with consumers is a strategy that helps to maintain good relationships with customers and attract new consumers due to the attraction of these comments.

Google My Business also has a chat function, where you can talk to users. Valuing the quality of customer service, products and services helps to get good reviews, bringing more customers to the company.

3. Expand your digital presence in your region

Google My Business receives people who came through other social networks and people who have already searched directly on Google, so in addition to basic information for the consumer, it becomes another network that enables interactions and evaluations.

But beyond these factors, this platform works as a social network that allows you to post photos and videos of your services, set prices, make offers and posts. Users can follow the “updates” and “overview” tabs on their smartphones and on their computers in the “owner” tab.

This tool allows users to stay up to date with promotions, news and events. They can also contact the company directly to place orders or ask questions.

4. More clicks on information

One of the advantages of having your business on Google My Business is the increase in the number of clicks to information on your page. This is a considerable increase in results, with a 42% increase in clicks to driving directions on Google Maps and a 35% increase in access to the company's website link.

This increase demonstrates how the results are real and more than just views, but also user engagement, providing potential customers. It is a valuable tool to drive business success.

5. Access to information and statistics

Google My Business offers a valuable tool for entrepreneurs, allowing them to access detailed information and measure statistics about their profile, allowing them to see the results they have achieved. With this information available, managers can see how their online performance is.

It is possible to obtain information such as the numbers of people who called by clicking on the platform link or who accessed the company's website.

You can also track how many route requests have reached your establishment. And in this statistics survey, you can check some information such as the city/region from where the user is interacting with the profile.

This information provides the company with insights to improve strategies for each customer profile, facilitating conversion processes.