Top 10 Underrated Streetwear Brands You Should Check Out

Streetwear. More than just clothes, a way of life, an unsaid vibe, a walking declaration of who you are.

But besides this hyped scene led by Supreme and Off-White, a whole host of underrated brands waits to shine in your wardrobe.

Underappreciated as these brands might be, they bring new points of view, insane craftsmanship, and raw edges into the game.

So, fasten your seat belts as we unravel 10 hidden treasures of streetwear, of which two will be drawn from the Indian street-style scene.

1. Pushing the Boundaries: Global Streetwear You Need to Know

1.1 Filling Pieces (Amsterdam, Netherlands)

This Amsterdam-born brand bridges the gap between high-end sneakers and casual streetwear. The designs are sophisticated yet bold, with handcrafted sneakers that scream quality.

The "Low Top Ripple" silhouette is a cult favorite, blending sleek lines with audacious textures.

What makes Filling Pieces unique?

Their fearless desire to experiment. Imagine crocodile-patterned suede put with striking color-blocking. You're practically walking through a collection while strolling through an art gallery.

1.2 Noah (New York, USA)

Helmed by Brendon Babenzien, the ex-creative director of Supreme, Noah brings a mature, preppy edge to streetwear. Their ethos? Sustainability and rebellion.

From nautical-themed hoodies to double-breasted blazers, the aesthetic feels at once fresh and timeless.

Noah designs for those who see streetwear not just as an ephemeral phase but as a philosophy.

2. Indian Streetwear: Rising Stars Redefining the Scene

2.1 Jaywalking (Mumbai, India)

If chaos had to find a brand ambassador, it would be Jaywalking. This Mumbai-based label is loud, experimental, and utterly unapologetic, thriving on oversized fits, bold graphics, and really unconventional layering.

Run by Jay Jajal, the brand has gained somewhat of a cult following within Gen Z, and into mainstream Bollywood.

Ever tried marrying a neon crop hoodie with exaggerating baggy trousers? Being one of the best yet underrated brands in India, Jaywalking makes it look like a no-brainer.

2.2 Six5Six (Gurgaon)

Initiated by siblings Avni and Jatin Kalra, Six5Six started off as an activewear brand that moved into streetwear. What makes it unique?

It manages to effortlessly merge Indian motifs with a modern aesthetic.

Think cricket jerseys, but done couture. For its "Streetwear India" collection, the brand drew references from desi street culture-splashed colors and graphic patterns aplenty, all strung together within universally flattering silhouettes.

3. Under-The-Radar Sneaker & Apparel Brands

3.1 Stepney Workers Club (London, UK)

Ever heard of an anti-sneaker sneaker brand? That's Stepney Workers Club. This East London underrated shoe brand’s slogan, "Freedom of Sport, Freedom of Thought," is manifested in its minimal, utilitarian designs.

Their vulcanized sole sneakers, like the Dellow Canvas, are versatile, and stupidly comfortable. No flashy logos, just a clean line, and a timeless vibe.

3.2 Rhude (Los Angeles, USA)

Los Angeles-based Rhude mixes up vintage Americana with grittier, street-savvy vibes. Think cigarette motifs, asymmetrical cuts, and a subtle sense of danger.

Their sneaker collaborations with Puma reference retro basketball culture, but they take it in a whole other direction.

And let's not sleep on their ready-to-wear collections, which include staples like cropped bomber jackets and distressed graphic tees.

4. Beyond the Hype: Lesser-Known Cult Icons

4.1 Pleasures (Los Angeles, USA)

Pleasures are not for the weak. The brand lives and breathes on controversy, flirting with dark, subversive, and nostalgic themes.

Classic grunge meets modern streetwear with graphic prints referencing everything from Nirvana to emo subcultures.

Their Joy Division-inspired "Unknown Pleasures" hoodie is only for the unapologetically bold.

4.2 Represent (Manchester, UK)

Represent really evokes the British vibe through its street-luxe design elements. Chunky sneakers? It's got them.

Oversized outerwear? Distressed denim? Their line of sneakers is particularly underrated, especially the Reptor Low, for the modern minimalist who isn't afraid to sprinkle in a bit of drama.

5. Streetwear with a Purpose

5.1 Daily Paper (Amsterdam, Netherlands)

This black-owned brand draws inspiration from African heritage but keeps the designs very futuristic and fresh. Their collections contain everything from bold tracksuits to intricately detailed varsity jackets.

Daily Paper's designs tell a story- be it a tribute to the tribes of Africa or an homage to the resilience of the diaspora. Style with substance? They’re rocking it.

5.2 Karhu (Helsinki, Finland)

While Nike and Adidas dominate the game in sneaker culture, Karhu carves its niche with retro runners and clean silhouettes. The Fusion 2.0 sneakers bring together a chunky aesthetic from the '90s and technical innovation.

Karhu is for those who want to make a statement but without screaming.

Frequently Asked Questions (FAQs)

1. What are some Underrated Streetwear Brands for sneakers?

ANS: Stepney Workers Club, Filling Pieces, and Karhu are exceptional choices for unique, high-quality sneakers that fly under the radar.

2. Are there any Indian streetwear brands worth exploring?

ANS: Indeed, Jaywalking and Six5Six are home-grown labels rewriting the grammar of streetwear in bold, eclectic designs with oodles of cultural flair.

3. Which is the most underrated streetwear brand in India?

ANS: Emerging underrated streetwear brands are those that provide some sense of innovation, quality, and cultural relevance but often don't get much mainstream exposure. The most underrated streetwear brand in India is AUMM, which stands for All Universe Matter. It is a newly launched streetwear brand that focuses on quality and minimalist style.

Conclusion

Finding underrated streetwear brands is like finding that underground track that speaks to your soul.

They're loud, real, and uniquely tailored for the ones who stray from the pack.

So, take a break from all the hype and let these underappreciated gems upgrade your streetwear game for once.