The Spice and Secrets of Success | Follow Social Media Trends.

Social media is not just a spoke on the wheel of marketing. It`s becoming the way entire bicycles are built."

-Ryan Lilly, Author

The World of social media is extremely competitive. Irrespective of the expertise or industry, if correct steps are not being taken to indulge in this vital sector you will find yourself on the sidelines. To stay ahead of the curve thorough research should be conducted on the latest trends in social media marketing to keep up with them. You might come across various tricks that will help your company grow and thus reach more customers.

Live streaming is already on the rise

With all events across the globe being cancelled or postponed due to the after-effects of the pandemic, companies are taking initiatives and making use of the live streaming capabilities of social media. To cope with the distance created by the pandemic, brands started indulging in more live stream sessions and webinars to provide an immersive experience to their audience for a sense of communal togetherness of their audience community. According to Statista B2B brand offering webinar sessions grew by a notable 36% in the previous year. The B2B marketing conference of Adobe, Oracle and Web Summit was held virtually in 2021.

Hiring Social Media Influencers

Initially, people were only influenced by well-known personalities, marketers at present have observed there is a rise of people being more influenced by social media influencers. These could be Youtubers, Bloggers, Celebrities, Industry Experts, Activists or even just Enthusiasts and other individuals who have a high potential to gather a notable amount of attention from their target audience.

Major Influencers could house an audience numbering millions depending on their following stats or popularity. With such a wide reach it wouldn`t seem unusual to call for their services as every tweet, comment or image they post would draw the attention of a few million people and thus has a great potential for brand recognition. The words and opinions of influencers matter to many genuine followers and can influence the choices of this audience in a profitable way for your brand.

The Increasing Demand for Podcasts

This is a good time for investing and taking efforts in bringing podcasts to your table because as things stand according to Convince and Convert around 80 million people are weekly listeners of podcasts in the US alone. As the numbers are rising this trend will likely continue for a longer period. Unfortunately, this popularity itself is its biggest con because a bigger audience of different types of people doesn`t necessarily have to be good for the organization. Whether or not the podcasts are valued is assessed in the context of the current competition and all other matters which are covered in a specific genre.

Brands adapting to AR and VR

Augmented Reality (AR) when it was under development which was majorly used by the gaming industry has found its way into desktop software and mobile apps. This technology showing a high potential inadvertently led it to be further developed for eCommerce and product marketing purposes. Augmented Reality is more implementable than Virtual Reality from a marketing standpoint due to its practicality and companies like L`Oreal and IKEA have already implemented these technologies for their marketing strategies to give users a virtual experience of their products. Virtual reality is a tech that has great potential for the future but is not very practical for marketing strategies for the present-day audience. The major reason VR is still used is that it is an attention-grabbing feature that would help in boosting the social media presence. Many VR led marketing campaigns never fail to amaze and excite the crowd or their audience.

Conclusion

Social media is an unpredictable ever-changing sector with no solid blueprint as to what will the trend be in the upcoming years. The trends given above can also be rendered irrelevant in the coming years based on human behaviour. The only solution would be constant research and never-ending monitoring for every trend that has potential for the short term or long term.