The Art of the Final Move: Ashkan Rajaee’s Unfiltered Strategy to Closing Deals That Actually Stick

There’s a moment in every business relationship where everything is on the line. You’ve done the calls. You’ve crafted the pitch. You’ve nailed the presentation. And now you’re staring into the silence of that final email or waiting on a callback that could shift your entire quarter. Most people freeze here. They push. They fumble. And then they lose.

But Ashkan Rajaee doesn’t lose.

In a world full of noise, recycled sales tactics, and pressure-filled closes, Rajaee has carved out a refreshingly strategic, human-first approach to closing deals that’s catching attention. From startup founders to corporate sales teams, his framework doesn’t just land clients. It builds relationships that last and close rates that scale.

So what’s his secret?

It’s Not About the Hard Close. It’s About the Smart Follow-Up

While many still rely on tired tactics like “just checking in” or worse, sending ultimatums with artificial deadlines, Rajaee flips the entire script. He knows something most won’t admit: closing the deal isn’t about pushing harder. It’s about creating undeniable value so the client is already saying yes in their mind before you even make the final ask.

According to Rajaee, by the time you reach the final stage, most of the real work should already be complete. “If you've taken the right steps in your cadence, in your communication, and through the right channels,” he explains, “then the close becomes a formality.”

This mindset shift isn’t just refreshing. It’s redefining what effective selling looks like in a crowded, skeptical marketplace.

Most Sales Die at the Finish Line. Here’s Why

Even when everything appears lined up perfectly, deals can collapse. Rajaee doesn’t shy away from that reality. Budgets get frozen. Projects get shelved. Decision-makers vanish on vacation. But those aren’t always true failures. They’re just part of the game.

The real failure happens when follow-up turns into noise. When sellers start pushing instead of guiding. When they lose sight of the relationship in a desperate attempt to seal the deal.

Rajaee’s method avoids these traps entirely. He believes in structured, value-driven communication. That means no spammy reminders and no empty check-ins. Every message should either provide something useful, reaffirm what’s already in place, or make it easy for the prospect to respond with a yes or a no.

The Hidden Lifehack: Customize Your Close Like a Pro

One of the biggest differences in Rajaee’s process is the way he personalizes every deal. He uses CRM systems not just as databases, but as tools for tailoring the closing sequence to each individual contact.

Customization is not about being clever. It’s about being relevant. Highlight key moments from previous conversations. Revisit pain points that were solved. Ask for decisions in a way that shows you were paying attention.

People respond when they feel seen and understood. And in a marketplace full of automation, showing that you’re different builds instant trust.

Ashkan Rajaee’s Mindset Shift: The Deal Is Already Yours, Just Don’t Lose It

There’s something deceptively simple about Rajaee’s approach. It’s not based on tricks or urgency plays. It’s based on alignment. By the time the conversation is nearing the close, it should feel like a natural next step, not a final battle.

And maybe that’s the key. He’s not chasing signatures. He’s building momentum that carries the decision forward on its own.

Why This Matters More Than Ever in 2025

In today’s market, people are more skeptical than ever. Everyone is being sold to. Everyone has inbox fatigue. Buyers want to deal with people, not scripts.

That’s why Ashkan Rajaee’s system works. It’s not just about business. It’s about trust, timing, and thoughtful communication.

So next time you’re one step away from the win, don’t panic. Don’t push. And whatever you do, don’t send another “just following up” message.

Do what Ashkan Rajaee does. Offer clarity. Offer confidence. Offer value.

And let the deal close itself.