Semrush Keyword Magic Tool Tutorial: Find Easy Keywords Fast

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If you’re new to SEO, keyword research can feel like navigating a maze—filled with confusing metrics, competitive search terms, and a never-ending list of content ideas. It’s easy to get overwhelmed and unsure where to begin. But keyword research doesn’t have to be complicated.

That’s where Semrush’s Keyword Magic Tool steps in. Whether you're a complete beginner or just looking to streamline your process, this tool helps you uncover “easy” keywords—those with low competition but real traffic potential. This softwere is very usefull for keywords reserching And the best part? You don’t need to be an expert to start seeing results.

In this beginner-friendly tutorial, we’ll walk through a step-by-step process using the Keyword Magic Tool, along with Keyword Overview, Keyword Manager, and Position Tracking to help you find and rank for low-difficulty, high-opportunity keywords—fast.

Step 1: Open the Keyword Magic Tool

First, log in to your Semrush account and navigate to the Keyword Magic Tool, found under the Keyword Research section in the main menu.

Start by entering a broad seed keyword related to your niche. For instance, if you have a fitness blog, you might start with something like "running shoes."

Within seconds, Semrush generates thousands of keyword variations based on your input. These keywords are grouped into topical clusters, which makes it easy to explore subtopics and uncover hidden content ideas you may not have thought of.

The beauty of the Keyword Magic Tool is how it transforms a single idea into an organized database of possibilities—all filterable, sortable, and ready for action.

Step 2: Apply Smart Filters to Find Easy Keywords

To zero in on keywords that are easy to rank for, apply the following three filters inside the tool:

1. Questions Filter

Click the “Questions” tab to only view keywords phrased as questions. For example:

“What are the best running shoes for flat feet?”

Why focus on questions? These keywords often reflect strong user intent—meaning the searcher is actively looking for information or solutions. They also tend to have lower competition than broad or commercial keywords.

2. Set Keyword Difficulty (KD) to Under 30

Semrush assigns each keyword a Keyword Difficulty (KD) score ranging from 0 to 100. The lower the number, the easier it is to rank.

Set your KD filter to under 30 to surface lower competition keywords. This range is ideal for beginners or sites with lower domain authority.

3. Set Search Volume to Over 100

Use the Search Volume filter to show only keywords with at least 100 monthly searches. These keywords still have enough interest to drive meaningful traffic, but they’re not so competitive that you’ll struggle to rank.

This combo of filters—Questions + KD under 30 + Volume over 100—creates a “sweet spot” of easy, high-potential keywords for beginner-friendly SEO success.

Step 3: Dive Deeper with the Keyword Overview Tool

Once you've found some interesting keywords, click on one to open the Keyword Overview Tool. This provides a more detailed analysis, including:

• Monthly search volume and historical trends
• Keyword Difficulty (KD) score
• Cost-per-click (CPC) for paid advertising
• SERP (Search Engine Results Page) features like featured snippets or videos
• Related keyword suggestions

The Keyword Overview tool helps you evaluate if a keyword is truly worth targeting. If the difficulty is low and the topic aligns with your content, add it to your shortlist.

Step 4: Organize with Keyword Manager

As you find promising keywords, click “+ Add to Keyword Manager” to save them into a custom list.

The Keyword Manager acts like your personal keyword workbook, where you can:

• Group keywords by topic, intent, or campaign
• Update metrics in real time
• Export lists to CSV or Google Sheets for your content plan

This feature is especially helpful when managing multiple blog posts or tracking keywords for different content strategies.

1. Step 5: Track Rankings with Position Tracking

After you’ve written and published content targeting your chosen keywords, it’s time to measure performance.

Use Semrush’s Position Tracking tool to monitor how your pages are ranking in Google over time. You’ll see:

• Daily rank changes
• Which keywords are gaining traction
• Which pages need more optimization
• Comparison with competitors

Tracking your progress helps you understand what’s working and where to improve, ensuring you keep moving toward better rankings and higher traffic.

Bonus Tips for Better Keyword Research

Combine filters to find untapped niches with low KD and solid search volume.

Look for SERP gaps. If the top-ranking results are outdated, thin, or from forums like Reddit, that’s your opportunity to outrank them with better content.

Match content to search intent. For question-based keywords, make sure your content provides a clear, helpful answer.

Refresh keyword data regularly to stay on top of changes in volume or difficulty.

Final Thoughts: Work Smarter, Not Harder

The Semrush Keyword Magic Tool is a powerful asset for anyone doing SEO, especially beginners who want to find fast wins. By applying a few smart filters and using the supporting tools—Keyword Overview, Keyword Manager, and Position Tracking—you can build an SEO workflow that’s simple, scalable, and effective.

Remember, you don’t need to chase ultra-competitive keywords to grow traffic. Focus on low-difficulty, high-intent keywords that speak to your audience’s needs. With consistency and smart targeting, you’ll start seeing results—and build lasting authority in your niche.

Ready to get started?

Explore the Keyword Magic Tool inside Semrush and start building your first keyword list today. Discover Semrush Keyword Tools