How to Start your YouTube Influencer Journey

The first thing to say here is that becoming a YouTube influencer that has the potential to earn a significant income is not an easy thing to do. If it was then there would be many more people doing it.

You have seen examples in the last section of the top influencers and what they do. All of these influencers earn a lot of money from the YouTube platform, sponsorship and more. The most important thing that you can do to start your YouTube influencer journey is to believe that it is possible for you.

You need a Goal and a Plan The best way to start your YouTube influencer career is to set a goal for what you want to achieve from it. You need to define exactly what you are going to do and make your goal challenging and inspiring. When your goal is inspiring it will provide you with the high levels of motivation that you will need to keep working at it every day.

Your goal will define the type of videos that you will make and help you to figure out who your target audience is. It is essential that you start with total clarity about what you are going to do with your YouTube channel. This will lay the foundation for your business.

Once you have established your goal you need to create a plan to achieve it. Your plan will define the actions you will take each day to edge closer to your goal. You are not going to create a perfect plan but you do need one to guide you.

Create your Channel If you do not have a YouTube account then you need to create one. You will need a free Google account to do this such as a Gmail email address. Your channel will need a name and you need to visualize how you want it to look. The best channels have compelling artwork and you can outsource this on Fiverr.com if you do not have the skills to do it yourself.

Your channel name should let users know what you are doing. Make it as easy to remember as possible. It is good to perform some keyword research using the Google Keyword Planner to get ideas for video titles in your chosen niche. Use a keyword in your channel so it helps users understand what it is about.

Alternatively, you can create a brand name for your channel. Some people use their own name or create an alias. You could also use letters as an abbreviation. The influencer, Marques Brownlee, uses MKBHD as his channel name.

This has the advantage of being a short name and it is easily recognizable on YouTube and other social channels. Choosing a memorable channel name is very important. You want users to remember your channel name easily.

What Niche are you in? Choosing the right niche for your YouTube channel is essential. If you have a strong interest in something such as tech gadgets or travel then this is a good idea. To be successful as a YouTube influencer you need to choose a niche that will be popular with YouTube users. Some YouTube influencers are in more than one niche. There is nothing to stop you doing this as you progress but we recommend that you choose one niche to get started. Is there money being spent in your chosen niche? Are there products and services in the niche where you can make money from sponsorship or affiliate marketing