How to Make Money on TikTok: 4 Easy Strategies

Can you make money on TikTok?

Yes, you can make money on TikTok, in a nutshell.

Making money on TikTok, like creating a picture or figuring out your ex's ex's relationship status, demands a little imagination. While there are official, app-funded ways to generate money (see Strategy #4 below), there are plenty of alternative ways to make money on Instagram—even if you don't have a large following.

Many TikTok users have already achieved financial success with the app, similar to social media artists on other platforms. While TikTok may appear to be a fresh frontier, the money-making tactics you might employ are likely to be old (check out our guides to making money on Instagram and Youtube).

How much money can you make on TikTok?

The earnings figures for the highest-paid TikTok stars (TikTokers? TikTokians?) are staggering.

Like superstars and miniature volcanoes, the majority of TikTok's highest-paid users are young and attractive. So, if you've gained senior status on the app—that is, if you're 25 or older—does that mean you're out of luck? Obviously not.

Clever people are exploiting small movies to make large money in practically every area.

Who makes the most money on TikTok?

Addison Rae Esterling, a professional dancer, is said to earn $5 million a year through TikTok, making her the highest-paid human on the platform. Charli and Dixie D'Amelio are next in line, with annual salaries of $4 million and $2.9 million, respectively.

The highest-earning dog on TikTok is @jiffpom, a little Pomeranian who earns an average of $12,540 every post.

Demi Bagby, the highest-paid fitness influencer, earned more than $3 million in 2020 from less than 50 advertising.

In the field of food, famous chef Gordon Ramsay rakes in the most dough (figuratively speaking), with $3.8 million in sponsored posts reported last year.

4 ways to make money on TikTok

Strategy 1: Partner with a brand you trust

On TikTok, sponsored material is defined as content for which you get compensated in some way. Isn't that the goal? For example, a company may pay you to produce a TikTok about how wonderful their soy candles smell, or you could get a free skydiving vacation in exchange for posting about it. (However, we don't encourage taking advantage of any free skydiving offers.)

And brands are eager to participate in such compensated collaborations. According to a survey on influencer marketing, 16 percent of US marketers expected to utilise TikTok for influencer campaigns in December 2019, but by March 2021, that percentage had risen to 68 percent. To put it another way, influencer marketing is on the rise on the platform.

Companies want to partner with people who have a following that knows and trusts them, according to the same eMarketer report, especially in the light of the COVID-19 pandemic and ongoing social justice campaigns.

Which brings us to an essential point: don't seek out companies whose viewpoints are diametrically opposed to your own. Your followers may be interested in your inspirational soup metaphors, how many languages you speak, or how well you manicure, but they are also interested in your ethics.

Here are a few pointers to help you get started with sponsored content:

Only contact brands or organizations that you truly care about.

Your followers will see right through you if your TikTok is all about your raw vegan journey and then you start posting about your favourite local burger establishment. This is not only perplexing, but it also makes you appear to be a sellout. As a result, make sure your sponsored material is consistent with your regular content.

Make a press kit for your account

A press kit is similar to a personal movie trailer. It includes contact information, images, and important achievements, and it hypes up all of the fantastic things about you (and gives marketers solid reasons to partner with you). Make them eager to see what happens next while holding a bag of popcorn. Free press kit templates can be found on websites like Templatelab.

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