How to Create a Successful Email Marketing Campaign in GetResponse

Email marketing is a proven strategy to attract new customers and build long-lasting relationships with your existing ones.

The GetResponse email marketing platform offers you all the tools you need to create an effective email campaign, segment your audience, and measure its performance.

This blog post will teach you how to optimise your GetResponse account for email marketing and create a successful campaign from A to Z.

Sign up for a free trial of GetResponse and create a new email marketing campaign

Once you’ve decided to use email marketing, you first must create an email marketing campaign in your GetResponse account.

If you don’t already have a GetResponse account, you can sign up for a free 14-day trial and start your email marketing campaign immediately.

Once you log in to your account, you can start a new campaign by clicking on New Campaign. Choose an Email campaign and select the type of email marketing you’ll be doing — e.g., product promotion, lead generation, sales — and follow the steps to finish creating your campaign.

Define your goal and audience

Every email marketing campaign is designed to achieve a specific goal. Before you start creating your campaign, make sure you have defined your goal and audience.

Your goal defines what you want your email marketing campaign to achieve — e.g., drive sales, build brand awareness, collect leads, etc.

Your audience refers to the type of people you want to send your emails to — e.g., customers, prospects, or a mix of both.

By defining both your goal and audience, you will know exactly whom to send your emails to and what to include in your emails. To define your goal and audience, go to the Setup menu and select Campaign Settings.

Then, you can select the goal of your campaign, set up a new campaign, choose your content type, and select the audience for each campaign.

Choose the content type for your campaign

When creating a marketing campaign, there are two main types of content types: promotional and informational.

If you’re going to use Facebook or Twitter as an application of social media marketing, then advertise on those platforms first before moving onto informational campaigns.

If this is the case, then choose one of the different types of ads to send your emails. It’s important to have a plan for when you will send your emails so that you know when to send your email and when not to.

The best time to send your emails is on the days that you can expect your audience to respond or the day before they do, so you can keep them on their toes.

For example, if you want to reach prospects who are 30 days away from making a purchase, then you should send an email on a Monday morning because Monday is the day before they make their decision.

Select your length of stay in the campaign

It’s important that messages reach all of the people in your audience so that they will click through and purchase something from you — not just one person!

You want people who are likely to be interested in what you have to offer to read through your emails as well as receive them.

If there’s no room for more than one or two pages of text per email for your campaign. Do you want to do all of your marketing on the same day?

Or do you want to target some days with specific traffic and others with no traffic at all?

Set up a goal for your campaign, select the best days, and select the best time for your campaign — e.g., on Sunday before Thanksgiving or on Monday after Thanksgiving.

Select a content type

If you’re doing email marketing, select one of four content types: e-mail newsletter, radio ads, video ads (audio), or print ads (text).

Select the best days and times to send your emails

Once you know who you want to send emails to and what you want them to do, the next step is to decide when and how often you want to send emails.

First, select the days of the week that you want to send your emails.

Next, select the best time to send your emails.

GetResponse enables you to create and test different email sending schedules so you can find out which days and times generate the best results.

To select the days and times when you want to send your emails, go to the Schedule menu and select Email Scheduling.

There, select the days of the week you want to send your emails and the best time for each day.

Create an effective email template

Now that you’ve defined your goal, audience, and the days and times when you want your emails delivered, it’s time to create an effective email template.

Your email template is the core of your email marketing campaign and the first impression of your business.

A good email template should be designed to capture your audience’s attention, inform them about your product/service, and encourage them to take action.

An effective email template should contain all the necessary information and be tailored to your specific audience.

To create an effective email template, go to the Design menu and select Email Templates. There, select New Email Template and follow the instructions to create your email template.

Add an image to your email template

While the subject line of your email and the content of your email is important, an image in your email can increase click-through rates by 80%. That’s why you should add an image to your email template and make sure it’s tailored to your audience.

If you don’t have an image for your email, you can search for free stock images online or hire a designer to create an image for you.

Once you’ve added an image to your email template, make sure it’s tailored to your audience.

To add an image to your email template, go to the Design menu and select Image Gallery. Select the image you want to add to your email template and follow the instructions to add it to your email.

Send A/B test emails to measure performance

Once you’ve created your email campaign, it’s time to send your emails to your subscribers.

Before you send your emails, you can use A/B testing to measure their performance and find the best emails to send to your subscribers.

A/B testing is when you send two different types of emails to your subscribers and see which one performs better.

A/B testing enables you to send different emails to your subscribers and see which one performs better. This way you can find the best emails to send to your subscribers.

To send A/B test emails, select the email campaigns you want to send and go to the Send menu. Select A/B Test and follow the instructions to select the emails you want to send and their variants.

Conclusion

Make sure you have chosen the best days to launch your email marketing campaign. This will help you determine when the best time to start sending emails.

For example, if you’re using Facebook to promote your products, it would be a good time for your campaign if you’re planning on promoting at least once a week.

If you’re going to send an email every two weeks, then it would be a better time to start your campaign than if you’re starting it right after Thanksgiving or Christmas because that is when people are busy with family and friends.

We hope this blog post has helped you to create a successful email marketing campaign in GetResponse.

With these tips, we know that you will be able to design a beautiful email marketing campaign that your customers are sure to love!