How to Buy a Foundation Online: Top 5 Pro Tips From a Makeup Artist

Whether you love it or not, shopping for makeup products online is inevitable. Being convenient and handy, shopping for makeup online is the easiest way to get your hold of the best makeup products. However, it's not as easy as it sounds, makeup products are easily available in a large variety, but choosing them for your skin is complicated. Anyone who shops for makeup online might find it difficult to select products, especially foundation. This guide will help you learn and make your foundation shopping easier. We are listing out some pro tips by makeup artists to help you. So, let's find out:

Skintone: Skin Tone is the first and foremost thing to consider when planning to buy face foundation online or offline. Skin tone will decide whether a foundation will match your overall makeup or not. To start with, focus on your hair and eye color, it will help you decide your skin tone. Check out a few things to decide if you have a warm or cool Skin Tone such as a warm skin tone black, red, or brown hair while a cool skin tone will have blonde or black hair. Similarly, a cool skin tone will have blue, green, or gray eye color while warm skin will have brown, hazel, or amber eyes. If your skin burns and turns pink in the sun, you have a cool tone, if it tan under your skin, you have a warm undertone. In addition, oily, dry, and combination skins are also an important part of foundation selection.

Foundation finish: When you understand your skin tone, figure out what type of finish you need in your foundation. Depending on your skin type such as oily, combination, or dry, you can choose foundation finish and formulation. If you want your skin to look glowy, you can use a liquid foundation. If you want your skin to give a matte finish, a powder foundation can be used. For oily skin types, cream foundation with powder foundation will last longer and give a matte finish. For dry skin, a liquid foundation is the best option as powder will increase dryness.

Choose a shade: This part of selecting a foundation is the most difficult section as foundation shade can make or break your makeup look. To choose the foundation shade perfectly, make sure you look at the reference image carefully. A foundation shade that matches your face, neck, and chest area is important. If you are unsure about your skin tone or shade, make sure you choose a shade lighter. You can use some makeup hacks to uplift the shade later. Such as bronzer to make it a shade darker etc. Choosing a shade can be complicated online, so it's important you know your skin tone to decide your shade. So, before you finalize your best foundation cream shade make sure you are aware of your skin tone.

Find your brand: Changing foundation shades, brands, and formulations will make it difficult for you every time you shop. Try small packaging for the foundation to ensure the brand suits your skin and shade matches your skin tone. Once you know it's perfectly suitable for your skin, do not change your complete wear foundation regularly. Stick to one brand, it will help you with online as well as offline shopping. Consider all the aspects when finalizing a brand, from availability to packaging, and quality. So, you can stick to it for a long time making it easy for you to shop for foundation and other makeup products.

Check out product reviews: When purchasing online, product reviews are most important. You need to check out if the brand is suitable for skin types, what are different outcomes, etc. Often product reviews are written right below products, some users add pictures in reviews for better understanding. In addition, you can check Google reviews for the brand and its products. If you do not find it helpful, the best way to know about a brand these days is through social media platforms. Check out official media handles for users' comments to know about the products.

Final Thoughts

Buying online products specifically when it comes to makeup can be complicated. These top 5 tips will help you find the right foundation for your skin without struggling to visit stores. You can find a perfect shade of complete wear foundation for your make if you follow these tips effectively.

Moira Foundations can be your ultimate choice for foundation brand

If you are looking for a brand that offers you a range of foundations. So, you can find a perfect option that suits your skin tone.