Lifehack logo

From Cart to Customer: 3PL Fulfilment Speeds Up Delivery

Streamline Your E-commerce Operations with Fast, Reliable 3PL Fulfilment Solutions

By Mary G. BrockPublished 9 months ago 5 min read
Image by freepik

Speed and efficiency have turned into more than mere advantages in today's ecommerce world; they have come to be regarded as necessity. Rapid delivery, real-time tracking, and no-hassle returns are the expectations that Australian shoppers have come to take for granted. For online retailers scaling up, especially, complying with such demands can prove tough. And that's the place for 3PL Fulfilments.

They are third-party logistics providers that have come to be necessary partners for eCommerce players that want to make a difference in their delivery time in eCommerce. From stock management to delivery to the doorstep, 3PL companies do the heavy-lifting and make it easier to develop.

3PL Fulfilment takes the delivery experience from cart to customer---making fast shipping more available to customers and developing that level of customer satisfaction they want while eliminating operational headaches. All of this will be discussed in this guide.

What is 3PL Fulfilment?

3PL fulfilment is defined as outsourcing logistics processes such as warehousing, picking, packing, shipping, even returns to third-party service provider companies. These providers specialize in the physical movement of goods, which helps the business concentrate on sale, marketing, and customer service.

3PLs can also give you access to a scalable logistics network at a fraction of the cost for which it would take you to build your own warehouse, hire your own people, and create your own systems. This could be a real game-changer for companies with high volume order quantities or very fast growth trajectories.

Why Speed Matters in eCommerce Delivery

Before we discuss how 3PL fulfilment speeds up delivery, we ought to address why speed matters.

Customer expectations: Today customers expect same day, next day, or express delivery options through shop fronts.

A competitive edge: Fast shipping could easily be the fine line of differentiation between you and your competitor.

Enhanced customer experience: As customers enjoy fast delivery, they tend to be happy and repeat business.

More positive reviews and lower return rates: Complaints and refunds normally arise from delays in shipments.

Outsourcing fulfilment to quickly and reliably satisfy customers becomes more of a strategic advantage than just a solution.

How 3PL Fulfilment Speeds Up Delivery

1. Strategic Warehouse Locations

One of the biggest ways in which 3PLs minimize delivery times is through strategic warehousing geographically. Most of 3PLs operate fulfillment centers in major Australian cities like Sydney, Melbourne, Brisbane, and Perth.

Because inventory is located closer to the customer, less time passes before parcels arrive - often from one to two days. This is particularly attractive for enterprises that are offering a nationwide delivery service and for those seeking markets further afield from Australia, such as New Zealand or Southeast Asia.

2. Real-Time Inventory Management

Modern 3PL (third-party logistics) fulfilment providers offer integrated systems that synchronize with your online stores such as Shopify, WooCommerce, and Magento-real-time visibility across multiple warehouses regarding stock levels.

Benefits include:

  • Preventing stockouts or overselling
  • Fulfilling orders for the nearest location
  • Faster order processing due to automation

Orders are verified and shipping information validates stock levels, allowing for the maximum reduction of the effective delivery time.

3. Same-Day Pick and Pack

Different 3PLs provide same-day pick, pack, and dispatch services for orders placed before a certain cut-off time, typically 2pm local time. Automation in picking systems, barcode scanning, and skilled fulfilment departments make this possible.

The faster an order is packed and labelled, the sooner it will be given over to the courier, thus avoiding delays and enhancing speed of delivery.

3PLs typically partner with a diverse array of local and international courier companies such as Australia Post, DHL, Toll, StarTrack, and Sendle. Therefore, they may be able to:

4. Multiple Courier Partnerships

3PLs typically partner with a diverse array of local and international courier companies such as Australia Post, DHL, Toll, StarTrack, and Sendle. Therefore, they may be able to:

- Select the quickest or cheapest shipping option

- Provide customers with several shipping alternatives (standard, express, next-day)

- Get better rates based on volume

Because of the courier network, you can rest assured that your orders will be handled swiftly and efficiently, regardless of your customers' locations.

5. Automated Order Routing

Once an order is generated by the customer, 3PL systems can immediately route the fulfilment to the warehouse nearest to the delivery address. This means faster delivery and cheaper shipping, especially for interstate and rural deliveries within Australia.

Where order volumes increase, automated routing is likewise ideal for flash sales or promotions.

6. Scalable During Peak Seasons

The sudden increase in orders due to holidays, promotions, and end-of-financial-year sales can lead to a complete breakdown of your internal fulfilment process unless you have the right kind of infrastructure in place.

While with 3PL fulfilment, you have the flexibility and scalability. They can add resources, extend shifts, and temporarily increase storage capacity in order to allow for smooth operations even during peak time.

In short, you will continue to keep up with your delivery time, avoiding delays and maintaining customer satisfaction.

Other Benefits of 3PL Fulfilment

Beyond speed, partnering with a 3PL offers other key advantages:

Reduced Operating Costs

Gone are the days of leasing warehouses, hiring packing personnel, or purchasing the fulfilment software.

Simply pay for the storage and services you utilize.

Greater precision

Automation will lessen the potential for human error in the fulfilment process.

Picking and packing of goods are done with absolute precision through barcode scanning.

Focus on Growth

Unleash internal resources to explore product development, marketing, and customer support.

Easier Returns Management

According to L. Barrax's research, Third-Party Logistics (3PL) will take care of reverse logistics, restocking, and refunds, as they will have the option to let customers return the products in peace.

Is 3PL Fulfilment Right for Your Business?

3PL fulfilment is ideal for:

Ecommerce Companies With Increasing Order Volumes

Nationally and Internationally Expanding Businesses

Retailers Who Want to Abbreviate Their Delivery Time

Startups Lacking Their Own Internal Logistics

Subscription Box Services or Bulk Product Sellers

These refer to businesses whether they are sending a few products to Melbourne or their entire range around the globe and hence third-party logistics can help your brand to grow smart and fast.

Final Thoughts

The race is now between the cart and the customer, and time is everything. A partnership with a 3PL fulfilment provider allows your business to meet today’s rising delivery expectations of speed, flexibility, and assurance. It is a viable solution for speeding up delivery and creating operational efficiency and customer satisfaction.

Delegating the complexities of warehousing and shipping to a trusted 3PL will enable you to focus on the growth of your brand.

how to

About the Creator

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2026 Creatd, Inc. All Rights Reserved.