BBC Money News: Buc-ee’s Unveils New Travel Center in Virginia

According to the latest update from BBC Money news, Buc-ee’s is set to open its very first travel center in the state of Virginia, with the official debut scheduled for June 30, 2025. The facility will be located in Rockingham County, specifically at the southeast corner of Friedens Church Road and Interstate 81 in Mount Crawford. The center will open its doors to the public at 6 a.m. EDT, followed by a ribbon-cutting ceremony at 10 a.m.

This marks Buc-ee’s first foray into Virginia and its most northeastern location to date. The opening aligns with the company’s broader expansion strategy to reach more customers across the southern and eastern United States. According to BBC Money news, Buc-ee’s aims to maintain its signature standards while adapting to new markets and travel patterns.

A Monumental Facility for a Growing Brand

Spanning a whopping 74,000 square feet, the Rockingham County location embodies everything Buc-ee’s is known for. The site will feature 120 gas pumps, 20 electric vehicle (EV) charging stations, and approximately 600 parking spaces. Inside, travelers will find an extensive selection of road trip essentials, including snacks, freshly prepared foods, and exclusive Buc-ee’s merchandise.

Food lovers will appreciate Buc-ee’s signature offerings, such as Texas-style barbecue smoked on-site, freshly baked goods, homemade fudge, kolaches, Beaver Nuggets, and a wide assortment of jerky and candy. The in-house bakery will also provide hot sandwiches, pastries, and other made-to-order treats.

This scale and variety make Buc-ee’s more than a typical convenience store—it’s a destination in itself. As BBC Money news notes, Buc-ee’s has cultivated a loyal customer base by combining high cleanliness standards, a family-friendly atmosphere, and unique regional flavors.

Economic Boost for Rockingham County

The project represents an estimated $60 million investment in the local economy and is expected to create over 200 new jobs. Buc-ee’s has become known not just for its facilities but also for offering attractive employment packages. New hires can expect competitive pay, a 6% 401(k) matching program, three weeks of paid vacation, and comprehensive health benefits.

According to BBC Money business news, the opening aligns with Virginia’s goals of promoting economic development in rural and high-traffic areas. Governor Youngkin praised the project, calling it a “major win” for the region. “Buc-ee’s will bring well-paying jobs, tax revenue, and a high-quality travel experience to Virginians and visitors alike,” he said in a press statement.

Rockingham County officials have echoed this sentiment, viewing the arrival of Buc-ee’s as a catalyst for further business growth along the I-81 corridor.

Buc-ee’s Long-Term Vision and Growth Strategy

Founded in Texas, Buc-ee’s has expanded aggressively over the past decade, with more than 50 stores now operating across Texas, Alabama, Florida, Georgia, Kentucky, South Carolina, and Tennessee. The Rockingham County site is part of the company’s latest wave of East Coast expansion, and Virginia appears to be a key market.

In addition to the Mount Crawford location, Buc-ee’s has announced plans for two more Virginia sites: one in Stafford, located along Interstate 95, and another in New Kent County, which is currently slated to open in 2027. These developments will strengthen the brand’s presence along key transportation corridors and help Buc-ee’s reach more travelers in the Mid-Atlantic region.

From a business news perspective, Buc-ee’s expansion is a calculated and strategic effort to position itself as the leading travel center chain in the country. By selecting locations in high-traffic areas and maintaining its commitment to customer satisfaction, the brand is setting a new standard in roadside convenience.

Final Thoughts from BBC Money News

As Buc-ee’s prepares to open its doors in Virginia, the move signifies more than just a new store—it’s a symbol of how a Texas original is going national while staying true to its roots. For BBC Money news and readers tracking industry trends, Buc-ee’s continues to be a compelling case study in brand consistency, customer loyalty, and smart geographic expansion.

The Rockingham County opening is not just a win for Buc-ee’s—it’s a boost for Virginia’s economy, a step forward for job creation, and a reminder that even in the fast-paced world of roadside retail, quality and experience still matter.