3 Reasons Why New (and experienced) Freelancers Need To Know Their Ideal Client

I remember charging outta the gates, ready to conquer the world because everybody and their mother needed what I had created.

That's how every entrepreneur, freelancer, and side-hustler feels about their creation. Whether it's a product, or a service, the entirety of mankind has to have it.

But here's the thing.

Marketing to everyone is marketing to no one.

Let that sink in a sec.

Now lemme ask you a few questions.

When was the last time you did some fundamental market analysis?

When was the last time you really got to know your ideal client?

When was the last time you identified her pain points?

Or do these questions sound new to you?

Knowing your ideal client is a priority and a big part of running your business. Whether you're a solopreneur, a freelancer, or a ghostwriter.

It won't matter how pretty your ads are or how compelling the words read until you know who needs to see and read them. And the only way to do that is to understand who exactly your ideal client is.

This isn't something you can hope to nail. Hope doesn't pay the bills. Hope doesn't feed the family. Hope doesn't keep the lights on.

Sorry to say, but that process wastes your valuable time and skills.

The bottom line is hope is not a strategy.

You're not Wallyworld, so don't try to appeal to the masses

Ok, so maybe it's a stretch to use Walmart as an example, but hear me out.

Part of Walmarts success is the fact that they can stock and carry literally 1,000's of products and appeal to a massive audience. They can do it at scale and also at crazy low price points.

You are not Walmart.

You are likely new to the entrepreneurship game and don't have the resources like a multi-billion dollar behemoth. So knowing precisely who your ideal client is will be the only way to put what you have into their hands.

Find your niche, then dig down deep. Real deep.

If you target the correct market, you'll find people willing to purchase your services or products.

Save money on your messaging and marketing costs

Word of mouth is fab, but at some point, you're likely going to spend advertising dollars.

It might be with influencers, local magazines, or sponsored ads on social media. For any of this to work, you first need to understand who your ideal client is. Even if it's a micro-segment, knowing who they are is critical.

These folks have a specific pain, and your offer is just the right pain reliever.

The answer to their prayers.

Knowing your ideal client will help determine your pricing

Consider that for a moment.

Now consider what you plan on pricing your offering at.

Does the price you envision jibe with the ideal client you believe will be buying?

When you consider who you want to serve and know what they can afford, you'll begin to understand whether or not you have targeted the right persona.

Make sense?

Maybe you want to have a high price thingy. Then, in that case, you'll need to know who exactly can afford your offer. If the audience you envisioned can't afford it, you might have the wrong thingy or the wrong audience.

This exercise can be the driver behind creating a library of products of varying price points, which will attract even more people into your circle of influence.

The final word

In the end, every business needs to know and understand the demographics of its ideal clients.

For solopreneurs running on limited budgets, this information is even more vital so you can spend your advertising money wisely. Discover exactly what your niche needs, their pain points, and how to help them overcome those pains.

In return, they will flock to you when they realize you can relate and that you have answers.

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