YouTube videos are lying to you about starting an online business, trust me I use to believe it too

Have you ever scrolled on YouTube and right before the video you are so thrilled to watch, and you see a video ad about starting your own online boutique? In a hectic and stressful COVID-19 climate, the new buzz word everyone is seeing everywhere is entrepreneurship. You can’t skip the ad, so you watch it out of not having a choice. The business owner in the advertisement tells you about how you can earn passive income, either drop shipping or handling your own products. They assure you how you can make thousands of dollars in your first month. Wow, you think to yourself! I could really use an extra thousand dollars in my pocket.

They finish off their thirty second clip with the key phrases, all you have to do is subscribe to my channel, click on my link tree, go to my website, sign up for my eBook and master class. You ponder to yourself and think out loud. Is this too good to be true, can I really make that much by owning my own business? Click, click, click, click, is the sound of your computer keys, as you follow the instructions precisely. You do all of this, just to be led down a promising rabbit whole that turns out to be a dead end stop of lies. Yes, lies!

What these YouTube business gurus don’t tell you is that it is very hard to start an online boutique. You probably won’t even break even your first year being open. You’ll put more money into your business than you make, just to keep it afloat. Take it from me, a true business owner that did not make that magical a thousand-dollar sales in my first month. Heck, I didn’t even make one hundred dollars a month, within my first five months being in business. If I made a sale during any month, it was a win for me. What you will learn early on, in starting your own business is that you are a new company. Nobody has ever heard of you; you must buy everyone’s trust. You have to convince prospects that your site is trustworthy, and it is safe to spend their money with you. Most people will visit your site multiple times before they will even commit to joining your email list. From there, they won’t spend any cash with you until they have seen several of your subscriber emails about the various sales that you are running.

Starting a business and working full time is a never-ending grind. This is because starting your own company and running it, is a full-time job in itself. Countless nights up until one, two, or three in the morning uploading product pictures, setting the appropriate price points. Trying to stay current updating your Twitter, Facebook, and Instagram in order to keep your followers, if any, is a massive headache and juggling act. You will spend money on countless YouTube and Facebook ads where thousands of people will see your commercials, just to be let down when not one subscribes to your customer list or spends money. It can be depressing and make you want to quit and wonder why you are even wasting your time.

Take it from me, I own the online jewelry boutique called SHE HAS TO BE CHIC BOUTIQUE. I’m trying to stay buoyant in a market where customers are losing their job every day and simply do not have any money to spend with my boutique. If you are truly passionate about your business, you will stick with it. Even if it frustrates you because you are not seeing immediate results. Sometimes you have to step away from your business, even if it is for a month to regroup your thoughts and come up with a new strategy. Don’t let the slow market discourage you. Eventually the economy will turn around and those customers that visited your site for months on end and added products to the cart without buying, will eventually buy up your entire store. Take it from a struggling business owner, any sell is a win when you know where you started from, just a business that know body has heard of.