Why Some Affiliates Don’t Make Enough Money?

Fortunately, many people with business blood in their veins realize the important role of affiliate marketing in e-commerce. And conducting affiliate marketing seems like a relatively easy method that even a person without a master's degree in business can do it. This is why there are many affiliates signing up every day. These new affiliates are supposed to open the doors of new leads for the online business. But nothing like that is happening

Many affiliates are not earning enough money and they find no significant activity going on on their websites. Is affiliate marketing a mistake? The answer is “no”. This practice is based on sound marketing concepts. And the major reason why most affiliates don’t earn enough money is that they have committed one or more of these mistakes.

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into. The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well. Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn’t as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products. As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality.

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program. In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services. The affiliate site’s visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program

Mistake #1: Hard Selling

An affiliate must not do “hard selling”, which is basically shoving the product down the throat of the customer. An affiliate should leave the “hard selling” part to the website of the online business. The affiliate’s own website should not contain anything that resembles “hard selling”.

What an affiliate must do on his website is to “pre-sell”. To pre-sell is to slowly convince the visitor of the importance of a service or a product by having excellent, information-laden, and authoritative content. Then, the affiliate will “suggest” action for the visitor, which may be to check out the service or the product.

Mistake #2: Too Flashy Websites

An affiliate is supposed to respond to the need of the visitor, which is to obtain information. This means that the affiliate’s website should have information. Unfortunately, some affiliates are lured into making their websites into one electronic show, in which there are too many banners and too many “blinking” features that seek attention.

If there are too many banners and too little content, the visitor will most probably roll his eyes and hit the back button.

Mistake #3: Ignoring Search Engine Optimization

Activity in the affiliate’s website can be increased if the website’s URL ends up in the results page of search engines. Otherwise, the affiliate’s website is doomed to silence. It simply becomes a lifeless stone in the ever-increasing world of e-commerce.

A person who intends to make more money in affiliate marketing should re-evaluate his website and determine if he has committed the mistakes described here.

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