Why is it getting harder to make money because your business mindset is 1.0, not 6.0

Many people have lost money in business this year. I want to sum up why business is becoming more and more difficult.

Many people may not know that the changes of modern business have been upgraded from the era of 1.0 to the era of 6.0.

The core of making money in the business 1.0 era is the product price difference. What the factory earns is the price difference from "raw materials" to "finished products", and what the merchant earns is the price difference from "origin" to "destination". Ordinary consumers don't have much choice. This is the "seller's market".

The core of making money in the era of Business 2.0 is the popular single product. At this time, it is the world of traditional Internet! We all know that the higher the sales volume of products, the lower the cost, so sellers like "popular" products, and the sales volume of a product can exceed onemillion. At this time, the third-party platform dominates the flow and ranking, and the "seller's market" has quickly become a "third-party market". At this time, "Whoever dominates the market is making more money", so we can see a phenomenon: the seller does not make much money, and most of the profits are taken away by the third-party platform.

The core of making money in the business 3.0 era is value-added services. At this time, there are many kinds of products and enough products. People's needs have become how to find their own "good products", which requires adding value to products, such as refinement, customization and vertical deepening. In the past, we first made products and then went to consumers; In the future, we should first find consumers and then customize production. At this time, the market environment has changed into a "buyer's market".

In the era of business 4.0, the core of making money is trust, and the tool of making money is social media. Whoever can gain more people's trust is the biggest winner. Why is it more and more popular for we media to bring goods? Because we media has largely solved the problem of "trust". In the previous graphic era, the goods we saw were often beautified, so many of the goods we bought were different from those displayed, which led to a crisis of trust between both sides. When we trust and like a certain we media creator or network anchor, we often trust the products he recommends. At this time, the market environment has changed to "trust the market".

The core of making money in the era of business 5.0 is intangible products. The Internet allows everyone to be both a seller and a buyer, and everyone can speak for themselves. It means that the competition in the future will be more and more sufficient, and when the competition is absolutely sufficient, the profits of all physical goods will be infinitely close to 0. Adam Smith said in the wealth of Nations: the decline in profits is not the result of business recession. On the contrary, it is the inevitable result of business prosperity. What are we missing in the future? It is spiritual guidance, auxiliary decision-making, learning, companionship, comfort, relaxation and entertainment, identity attributes, and so on.

The core of making money in the business 6.0 era is algorithm. Through the analysis of the era of 5.0, we know that at this time, what humans need more is spiritual sustenance and soul placement. Obviously, Tiktok and Youtube will occupy more of our time. The trend of individual rising and establishing personal brand has become more and more obvious. Future solutions based on Web3.0 (blockchain) will ensure maximum fairness and equality. The core of this is the algorithm. For example, after your content is released, recommend it to 100 people first. If the likes rate and reading completion rate are good, continue to recommend it to 1000 people. If it's good, recommend it to 10000 people... This is the most fair for new people. At the same time, it can alert those "old people" not to stay in the past glory. Everyone's value can only depend on the current content. Excellent "algorithms" give everyone a chance to show their talents, so that everyone can see what they are interested in, instead of focusing resources on a few header accounts. Finally, do you think these six periods exist at the same time in a country? What do you think?