Why is Email Marketing so important?

Email marketing allows you to communicate with your target audience in a very personal way. Email updates from your firm sit next to messages from your friends and family. That is why customized email marketing is the most effective. Email can be customized based on a customer’s behavior, ensuring that every communication is relevant to their needs. Changes in your organization, victories, requesting input from your customers — the list is practically limitless. Email is here to stay, with 2.5 billion users.

Let’s put it this way: Email marketing is a lively and effective way to communicate with others. Consider your personal experiences when you bring it home. Is there anyone you know who doesn’t have an email address? Each week, you’re probably inundated with HTML emails (I sure do). You read them, are inspired by them, and are eagerly anticipating the next one. Email plays a significant role in our daily lives. A significant portion.

Still not convinced that email marketing is right for your business? Let us give you 5 reasons why email marketing is an important medium to use.

1. Effectiveness surpasses that of social media (for customer acquisition)

Don’t get us wrong: social media is an essential part of any company’s marketing plan. Social media is an excellent platform for communicating with your audience and building personal bonds. As a result, it is a critical initial step toward achieving your ultimate goal — conversion.

Email marketing, on the other hand, is the way to go when it comes to converting people into members, consumers, or supporters.

2. Email marketing gets your message out there.

If a marketer has to pick between adding a new email subscriber and obtaining a new Facebook fan, they should always choose the email subscriber.

There are two main reasons for this:

For starters, 90% of emails are sent to the mailbox of the intended recipient, whereas only 2% of your Facebook fans view your posts in their News Feed. This is because Facebook restricts the amount of times your posts display in the News Feed in order to encourage businesses to use paid advertising.

When it comes to putting your messages in front of your target audience, this is a huge concern.

If you upload a status update to your 10,000 Facebook friends, just roughly 200 of them will see it in their News Feed. Alternatively, if you send an email campaign to 10,000 subscribers, it will reach at least 9,000 of them.

This indicates that email has a 45-fold higher chance of being seen than Facebook.

Second, when they signed up for your email list, your email subscribers specifically said that they want to hear from you.

SPAM laws are severe, so if you’re emailing a prospect or customer, it’s because they granted you their permission. Consider the advertisements in your Facebook News Feed: did you ask those businesses to market to you?

Most likely not. Most likely, you looked them up on Google or went to their website. That’s not the same as voluntarily subscribing to an email newsletter.

Email has been shown to ensure that your message reaches the intended target.

3. Conversions are aided by email marketing.

The majority of marketers are laser-focused on increasing conversion rates. The ultimate goal for marketers is to convert potential customers into paying customers, whether through leads, sales, memberships, or a statistic specific to your business plan.

When it comes to conversions, no channel is more effective than email.

In actuality, an email campaign’s average click-through rate is around 3% (of total receivers), whereas a tweet’s average click-through rate is around 0.5 percent.

This means that getting someone to visit your website via email is 6 times more likely than getting someone to visit your website via Twitter. As previously stated, your email subscribers have indicated that they want to hear from you, which is not always the case with social media.

According to a Monetate survey, 4.24 percent of visitors through email marketing buy something, compared to 2.49 percent from search engines and 0.59 percent from social media.

Furthermore, email is extremely measurable. Opens, clicks, bounces, forwards, social shares, and other metrics are available in real time for Campaign Monitor users.

4. Email marketing will continue to exist indefinitely.

Do you recall MySpace? What?

Between 2005 and 2008, the once-popular site was the world’s largest social networking site, and in June 2006, it surpassed Google as the most visited website in the United States. But where is MySpace these days? All of those individuals soon went on to other social networks, and the site is presently the United States’ 1,500th most popular website.

Imagine spending a lot of time and money to establish a platform’s audience only to discover it’s a ghost town a year or two later. Your capacity to reach and engage potential clients would be severely harmed.

Email, on the other hand, has a lengthy track record of reliability. The first promotional email campaign was sent to 400 people in 1978, and email has been steadily developing since then.

Surprisingly, the email space has developed from a period when building an email required the assistance of a coder to today, when technologies like Campaign Monitor enable the modern marketer to easily produce and distribute attractive branded emails. More people now have access to the power of corporate email as a result of this transformation.

Unlike growing a social media following, growing your email list is a long-term investment that will pay off for many years.

5. Email marketing is the most popular method of communication.

For many people, social media is a personal form of communication that they use to stay in touch with friends and family. People visit their social media accounts to view images and updates from people they know and care about.

Email, on the other hand, is a far more professional medium, and customers expect to receive product and service information through it.

According to MarketingSherpa, the vast majority of individuals prefer to get promotional content via email, with only 17% preferring social media.