Why Instagram Influencers are a Force to be Reckoned With

Instagram has truly grown so much as a social network. From a social network reserved for advanced phone users, it has evolved to accommodate so many people until it became one of the top five social structures of this age. The massive growth of users is enough to capture the attention of brands who want to promote their products and services.

One aspect of Instagram that you should utilize for your business are its influencers. While they may not have as big of an impact as Youtube influencers, they have their way of making waves in different industries. In this article, you'll learn eight reasons why Instagram influencers can significantly impact your business.

They Have Highly Targeted Followers

Instagram influencers may not generate as much noise as Youtube influencers. Their content is mostly image-based, and these influencers thrive by creating aesthetically beautiful pictures to express themselves. It may seem simple, but it generates results - a stream of highly targeted followers to specific niches. Take the furniture niche, for example. It can be promoted subtly in lifestyle influencer Instagram profiles. They can inspire others also to buy that same furniture.

Most of Them are Micro-Influencers

Another aspect that you'll love about Instagram marketing is it is mostly comprised of micro-influencers. Micro-influencers are more comfortable approaching because they don't have millions of followers and a hefty advertising fee. Also, they are more open to product promotions. You don't have to convince them to work with you over. If you did your part in connecting with them before asking them to do something for you, you would most likely get a reply when you message them.

You Can Get a Group of Micro-Influencers to Promote Your Products

The best part about getting influencers to promote your products and services is to stop with one influencer. You can also get the other influencers in the niche to do the same for you. It becomes more comfortable if you ask the influencer that is working with you to recommend other influencers. When they do, you'll find that Instagram influencers are often friends with each other, and they can recommend you with ease.

You Can Easily Showcase Products on Instagram

You don't need to take a Shopify course to know that you can easily showcase your products on Instagram. With the platform, you are free to portray your products in aesthetically appealing images. You may come from ultra-specific niches like Drum Set Lab and Hunting Bow Lab, but you can still use Instagram to promote your business. It is just a matter of being creative with how you create your photos and catch your target market's attention.

You Can Launch a Referral Program on Instagram

If you want to experience a drastic increase in your traffic and sales, you'll benefit a lot from implementing a referral program. Take the Squarespace referral program, for instance. It managed to grow its brand and even get more people to adopt its platform because of its referral program. A referral program is useful because it is often done through word of mouth. Through this, your customers can share your products and services with their family and friends. For Instagram, you can implement a tagging system in your referral program. You create an image and ask your followers to tag their family and friends. When they do this, your brand will get more exposure, and your followers may increase.

They Can Drive Up Sales

Influencer marketing is significant because of the impact of influencers in their follower's decision-making process. And it does not stop there. Influencers can also make suggestions and may even inspire their followers to live a particular kind of lifestyle. Lifestyle in itself contains so many elements. It includes decorative products, gadgets, clothes, and others. It shows that there are so many opportunities for eCommerce businesses to promote their products on Instagram. Since images are static, they are usually placed on walls, and it stays on the feed. It means that the effect of a single promotion doesn't stop when it is posted. As long as the post remains in the influencer's feed, it will continue to direct people to the brand. And this inevitably increases sales.

They Boost Your Brand's Social Proof

Influencer marketing works because of the idea of name association. Influencers by themselves are likable people. Their followers support them and their content because they view them as pleasant. When an influencer starts to advertise your products on their feed, name association happens. Your brand is instantly associated with the influencer, and their followers begin to view you in a positive light. For a moment, you become likable as well. And it happens because an influencer shares your products. An influencer is more than just an inspiration to their followers. He or she can also act as their trusted friend. So if he or she recommends something, they listen. And it may even convince them to take action as well.

They Lower Cart Abandonment

Since influencer marketing has a positive effect on branding or social proof, it can have significantly lower cart abandonment. Every eCommerce owner knows that cart abandonment is the worst. It may seem like someone has bought something from your metrics to find out that this person did not proceed with his order. You don't even need an abandoned cart software to know this. You can easily see this in your eCommerce dashboard.

It is a good thing that you now have another weapon against it – influencer marketing. It was mentioned earlier that it has a positive effect on social proof. With better social proof, your prospects have fewer reasons to abandon their carts and more reasons to buy from you.

Instagram influencers are a force to be reckoned with. Not only are they in a platform that continues growing, but the level of engagement in the forum will also blow you away. So if you want more people to respond to your promotions, Instagram influencer marketing might be the answer. It can help you share your products with a broader audience in a short time.