Why Halal Consumers Aren’t Eating at Your Restaurant?

We are fortunate to have a time of unparalleled diversity and comprehensiveness. If you have a restaurant, it means your doors are open to everyone with an appetite and a purse, regardless of their ethnic background. To appeal to consumers to their place. You've gone a long way: well thought out menus, attractive decor, great services and paid advertising. But, there is still something missing - your offer to halal customers.

More than likely, halal food consumers aren't approving your restaurant; and you're not alone. Norris Food Marketing has just released its 5th Annual Halal Shopper Study. An important finding of this study is that the majority of Muslim buyers feel that the food industry is not meeting their needs.

Before I tell you why they don't eat with you, let me tell you why you want them.

The Muslim population is remarkable

It is a mistake to treat Muslims as a "minority group." According to Statistics Canada, there are an estimated 1.4 million Muslims in Canada, most of whom are concentrated in some urban centers.

This is a positive growth rate

While most market categories are showing an average annual growth of 1 or 2%, the halal market is expanding rapidly at a rate of 10-15 years per year. According to some global estimates, by 2021, Muslims will outnumber the Chinese market. There are a lot of people who can sit at your table. Who doesn't want to tap into it?

The family that lives together eats together

This is a relevant and relevant statistic for a restaurant owner: 17% of halal households are of domestic breed, ie three or more breeds living in the same household. The Canadian average is only 3%. This means that when the family goes out to eat, the whole family goes out. How do you make the most money, a table for 3, or a table for 6?

Numbers do not lie. If you are not reaching halal consumers, you are likely to lose a large and permanent revenue stream. Now that you know what you're missing out on, let's take a look at some of the possible reasons why you're missing out.

You are not offering halal food

That is the root cause. For those who do not believe, "halal" is an Arabic word meaning "permissible". Without going too deep into all the implications, the food that is halal is acceptable to the Muslim. This means that it is designed according to a particular fashion and cultural tradition. in short. Pork, wine, and meat that was not properly blessed is not halal.

Halal certification organizations decide what is halal and what is not. The Food Inspection Agency of Canada rules that without such certification, no product can be labeled or sold as halal.

Without a doubt, halal food buyers aren't endorsing your café; and you're in good company. Norris Food Marketing has quite recently delivered its fifth Annual Halal Shopper Study. A significant finding of this investigation is that most the Muslim purchasers feel that the food business isn't addressing their necessities.

Without diving excessively deep into every one of the ramifications, the food that is halal is adequate to the Muslims. This implies that it is planned by a specific design and social practice. in short. Pork, wine, and meat that was not appropriately honored are not halal. Halal accreditation associations choose what is halal and what isn't. The Food Inspection Agency of Canada decides that without such accreditation, no item can be named or sold as halal.

However, offering halal food alone will not suffice. Strictly speaking, halal food is no longer halal if it comes in contact with non-halal (known as "haram"). This means that you will need a separate prep area and cooking surface to be halal.

Source: Halal Restaurants Promotional Items