Why Does A Brand Consulting Agency Emphazise Implementing Suitable Colors In A Retail Design?

After reading the title, most of our audience will have a few common questions in their minds, including 'What function do colors play in interior design?' and 'What are the different ways to strategically and effectively use colors in a store interior design?'

Well, 'How do colors influence your store space' is a very simple yet comprehensive question. Most of us think that the placement of shelves and lighting is the only thing that serves the customers, and colors are nothing more than an aesthetic addition.

But our question to you is, 'Have you ever thought about the fact that the placement of shelves and lighting serve only the customer, but when combined with colors, they serve as an aesthetic addition.'

However, this is not the correct thing. Instead, various studies have suggested that colors influence 62% to 90% of initial impressions in stores, adequately highlighting the importance of making a good first impression. In addition, colors do not only improve brand recognition by 80%, but they also ensure that people link your brand with the color wherever they see it. Also, studies have shown that colorful advertisements are read up to 42% more frequently than black and white ones.

Certain colors can entice customers to stay in the store, inspire speedy selections, and affect their attitude. So, do you still see colors as optional?

Although perceptions of specific colors differ from culture to culture and are influenced by personal experiences, there are some universal aspects of colors that we all share.

As the title clearly suggests, this article is going to be about the significance of colors in a store design. However, instead of thinking of it from the side of a brand consulting agency, we will pay more attention to the importance of colors for retail brands. Hence, let's get started with it.

Red

The red color is known for attracting clients' attention, increasing their heart rate, and encouraging impulsive purchasing decisions. It decreases analytical thinking, accelerates decision-making, and enhances hunger. This is the main reason why red is commonly found in fast-food and confectionery establishments. Customers are more inclined to stop by merchandise marked in red; hence, it is a popular choice for identifying items on sale.

Green

Green, which represents nature, is frequently utilized in establishments that sell organic and eco-friendly products. It is a global color that appeals to both masculine and female customers.

Blue

Blue is a popular hue in financial institutions because it represents trust and security. It conjures the sky and the water, instilling a sense of calm and relaxation. Interestingly, blue walls (darker below, lighter above) can make a space appear quieter. It is suitable for stores that target both male and female customers.

Orange

Orange represents vitality and passion, making it a motivating color. A great fit for sports equipment and supplement stores, as well as gyms.

Pink

Following World War II, it became a symbol of femininity, representing happiness, romance, and peace. Frequently used in specific products and gifts for women, particularly when mixed with other pastel tones.

Black

This color, which represents power and strength, dominates electronics stores and men's boutiques. In tiny amounts, it can efficiently bring attention to specific objects, whether they are for sale or represent opulent surprises.

The role of a branding agency is to help retail brands choose the appropriate color theme for their retail stores.

When a retail brand hires a reputed consulting agency, the first question asked is about the actual requirement. Once clear, the agency will further suggest suitable colors that will prove to be beneficial when implemented in the store. Consider the following examples for clarity.

If a brand wants to attract its customers to make impulsive purchases, royal blue, black, red, and other tones of pink are indeed the best choices. On the other hand, colors like navy blue and turquoise are fantastic budget-friendly options.

Brands are still unaware of the fact that wall colors can even alter how people perceive the temperature in a room. Different studies suggest that bright hues such as orange, yellow, and red make clients feel warmer than they actually are. Green, blue, and light purple, on the other hand, are refreshing colors.