Why Do YOU Need a Blog??

First of all, what is a blog? It is a short, informative piece written to drive people to your website. Many are for entertainment but many people search out blogs for their free information. To keep people coming, a new blog should be posted at least weekly, though some people post daily.

So, why exactly do you need a blog?

Blogs can be used to allow people to learn about you and trust you. If you know what you are talking about, people will come when they are looking for some information. Hopefully, they will stick around, read some more blogs, and get to know you and trust you.

Blogs are better than social media because, unlike Facebook posts and Tweets, your blogs will be visible for years to come. Trust me, if you search for information on the web, you will find a lot of blogs. It is not uncommon to see blogs that are several years old that are still relevant and important. I am not saying that shares, likes, and comments on Facebook are not good for your business; however, they are not something that will be noticed in a few weeks (or even days). So keep providing people with quality blogs and they will continue to be searched for (and found).

Blogs allow you to connect with your clients, especially if you respond to comments. I know that this means more work, but people will read blogs. They may have questions that you are able to answer or they might have some comments. You want potential clients to see that you are a real person and that you care enough to spend time talking with them.

Blogs are a good way to bring people to your website. People who blog have fifty-five percent more website views according to Image Works Creative. This is an impressive number. Why shouldn’t you start a blog and let the world know who you are?

Blogs that are updated regularly will be found more than blogs that are not. If you update your blogs with content that people want to read, they will keep searching for it. The more you have available, the easier it is to be found.

Blogs allow you to be seen as an expert and someone who can be trusted and counted on. As long as you write content that is informative, people are going to assume that you know what you are talking about. If you keep delivering good information, people will start to that they can trust you.

Blogs can help you make money with AdSence. With advertising using AdSence, you can make money while people visit your blog. Usually you get paid every time someone clicks a link that they found on your website.

Blogs allow people to subscribe to your list. If you are starting a mailing list, how do you find people? Have a link on your website and blog for them to subscribe. If they are reading your blogs, they may decide that you have enough interesting and helpful information to make them want to join your mailing list.

Blogs help you find customers. Customers are people who read blogs. Why shouldn’t you try to find them by blogging? They are looking for good content so give it to them and you will find customers.

Blogging can be a tedious task that not many people like to do (even though I do). In fact, you might think blogging is too much. However, most blogs can be scheduled if needed. You can write a few blogs, schedule them, and not worry about writing anymore for a bit. If writing is not your thing, there are many people who would be happy to write some quality content for you. Most virtual assistants, like me, love to write and would enjoy helping you connect with your customers.