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White label app development cost: A Straightforward Guide

In this article, we will explore the cost of developing a white-label app.

By Vikas SinghPublished about a year ago 5 min read

Have you noticed that everyone has an app idea these days? It’s all exciting-until they look behind the scenes and realize just how much time, money, and coding is needed to build an app. White label development is the solution for people who want a functional app without spending a fortune in cash or effort.

No coding from scratch, no six-month-long development cycles- you can get a readymade solution that you can tweak to fit your brand. What’s more, you can also sell it.

Let’s briefly explore the software development approaches popular today. There are generally two ways to develop software. The first is traditional app development, where you build an app from the ground up. This is time-consuming and requires effort and expertise, but it lets you control every last detail.

The second, more practical approach is white-label development, in which you buy a ready-made app, adjust it to your needs, and even resell it if you like. This method is popular among small businesses that want a digital solution to expand their reach without blowing their budget.

Take a small retail business owner, for example. They want an app to reach local customers using technologies, instead of learning the tech nuances. For businesses like this, white-label app development is ideal as it comes at a fraction of the cost — fast and affordable.

Today, building an app from scratch can set you back anywhere from a few hundred to millions of dollars. But with white-label solutions, you’re saved from shelling out thousands. Let’s take a closer look at what kind of budget you’ll need to get started with white-label app development.

Have you noticed that everyone has an app idea these days? It’s all exciting-until they look behind the scenes and realize just how much time, money, and coding is needed to build an app. White label development is the solution for people who want a functional app without spending a fortune in cash or effort.

No coding from scratch, no six-month-long development cycles- you can get a readymade solution that you can tweak to fit your brand. What’s more, you can also sell it.

Let’s briefly explore the software development approaches popular today. There are generally two ways to develop software. The first is traditional app development, where you build an app from the ground up. This is time-consuming and requires effort and expertise, but it lets you control every last detail.

The second, more practical approach is white-label development, in which you buy a ready-made app, adjust it to your needs, and even resell it if you like. This method is popular among small businesses that want a digital solution to expand their reach without blowing their budget.

Take a small retail business owner, for example. They want an app to reach local customers using technologies, instead of learning the tech nuances. For businesses like this, white-label app development is ideal as it comes at a fraction of the cost — fast and affordable.

Today, building an app from scratch can set you back anywhere from a few hundred to millions of dollars. But with white-label solutions, you’re saved from shelling out thousands. Let’s take a closer look at what kind of budget you’ll need to get started with white-label app development.

Breakdown of White Label App Development Costs

When you set out to build a digital app, sellers will typically give you a price range upfront. This could vary widely-anywhere from a few hundred dollars to thousands, depending on the complexity and features you need.

For example, a white-label solution might start between $2,000 and $10,000, but for more complex applications, costs can rise up to $70,000. However, developing the same app from scratch could be four to five times more, with custom app development often starting around $10,000 for a modern, feature-rich app.

1. Customization Costs

Once you have your white-label app, you can customize everything from colors and logos to design elements and features, if you’re technically savvy. For advanced settings, you might need to collaborate with the seller. However, many companies even offer a few customization adjustments post-sale, which is worth discussing in your agreement.

2. Maintenance Costs

For many businesses, outsourcing technical maintenance makes sense, allowing the provider to handle the tech while the client focuses on growth and sales. Service providers might charge for this ongoing support, and many companies find it beneficial to ensure smooth, worry-free operations.

3. Licensing Fees

It is worth noting, white-label apps can come with different levels of flexibility. Some allow full customization, while others may have certain restrictions. Specialized or niche apps can also have licensing fees. Many white-label providers charge recurring license fees that cover essential support and maintenance. We can better understand this with these examples.

You might have heard of Bubble, a popular white-label app builder; it enables companies to develop high-end applications without getting into technical nuances. With its premium plans, you can have advanced control of your app.

4. Third-Party Integrations

Integrating third-party APIs or services may add extra costs. Although the specific pricing will depend on various factors, these integrations can affect the overall budget in white-label app development.

Factors Influencing the Cost

When we talk about app complexity, we’re looking at various factors like the size of the app, how intricate it is, the technology stack used, and how well it can scale or integrate with other systems.

1. Types of App

Complex apps usually have advanced features and sophisticated architectures. They often require the highest security, scalability, and integration with different third-party (or external) services. Here are some examples of apps that are typically considered complex.

Enterprise Resource Planning (ERP) Systems: Apps like SAP or Oracle that help manage everything from HR to finance across various departments in a company.

Social Media Platforms: Apps like Facebook or Instagram need to handle real-time updates. They store tons of data and different mechanisms to function.

E-Commerce Marketplaces: Apps like Amazon or eBay. They store so much data and a complex mechanism for efficient inventory management, secure transactions, and advanced search and recommendation systems.

Fintech Solutions: These apps deal with sensitive financial data. Therefore, they must comply with strict regulations, and need high-level security and real-time updates.

AI and ML-Based Applications: AI development is complex for small business. Applications using machine learning or AI, such as recommendation systems or predictive analytics platforms, are complex because of the advanced algorithms and data processing involved.

2. Platform

Developing a native app for iOS or Android can be much more expensive than creating a cross-platform solution. Cross-platform apps are usually more cost-effective because you get a single solution that works on multiple platforms. Conversely, going for a platform-specific app can add thousands of dollars to your budget.

Read the full article here.

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About the Creator

Vikas Singh

Vikas is the Chief Technology Officer (CTO) at Brilworks, leads the company's tech innovations with extensive experience in software development. He drives the team to deliver impactful digital solutions globally​.

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