What Metrics Should You Use to Choose the Right SEO Company?

Introduction

Hiring an SEO company can be one of the smartest moves your business makes—or one of the most expensive missteps. In Saudi Arabia's increasingly digital economy, more companies are seeking visibility, traffic, and conversions. But how do you know you're working with an SEO partner that can truly deliver?

Visibility Metrics: Can They Actually Get You Found?

At its core, SEO is about being seen. But not all visibility is equal. These metrics will help you understand whether the agency can place your business in front of the right audience.

Keyword Rankings Over Time

You want an agency that targets relevant, high-intent keywords—and improves your ranking steadily. Avoid anyone who promises overnight success or #1 rankings in days. That’s not SEO, that’s a red flag.

Share of Voice vs. Competitors

A good metric is how often your site appears in searches compared to your competitors. If your visibility improves while theirs stays flat, your agency is doing something right.

Indexed Pages and Crawl Health

If your site’s pages aren’t being properly indexed by Google, you're invisible. The right SEO partner will optimize technical elements to ensure all key pages are crawlable and searchable.

Traffic Metrics: Are They Driving the Right Visitors?

Getting ranked is one thing. Attracting real, qualified traffic is another. Here's how to know if your SEO company is connecting you with potential customers—not just bots or vanity traffic.

Organic Traffic Volume and Quality

Look for a consistent upward trend in organic traffic—especially to high-conversion pages. But watch for signs of unqualified traffic that doesn’t stay long or convert.

Bounce Rate and Session Duration

Are people engaging with your site? High bounce rates and short sessions can indicate poor targeting or weak content, even if rankings look good.

Landing Page Performance

Effective SEO drives traffic to purpose-built pages. If your landing pages are converting at higher rates, the SEO work is likely well-aligned with user intent.

Conversion Metrics: Does It Actually Impact Revenue?

All the traffic in the world means nothing if it doesn't lead to sales, sign-ups, or contact requests. Great SEO companies align their strategy with your business goals.

Goal Completions (Forms, Calls, Downloads)

Track the number of users who complete key actions. SEO should guide people toward these goals, not just toward your homepage.

Revenue Attribution via Organic Search

Modern analytics platforms can show you exactly how much revenue or lead value came from SEO efforts. Your agency should be comfortable showing these figures regularly.

Assisted Conversions

Even when SEO isn’t the final click before a sale, it often plays a role in the journey. Assisted conversion tracking shows you the full value of SEO in the funnel.

Transparency Metrics: Do They Show You the Full Picture?

Trust is earned through transparency. A reputable SEO partner won’t hide behind technical jargon—they’ll educate, report, and collaborate with you.

Clear Monthly Reporting

You should receive monthly (or biweekly) reports showing changes in rankings, traffic, and performance metrics. These should be easy to understand and free of vanity metrics.

Actionable Recommendations

Reports should not only present data—they should explain what’s being done next and why. This ensures accountability and strategic direction.

Full Access to Your Accounts

Any agency that refuses to share Google Analytics or Search Console access is not acting in your best interest. You should always own and access your own data.

Conclusion

Choosing the best SEO company isn’t about who talks the biggest game—it’s about who delivers measurable, transparent results that move your business forward. Especially in the Saudi Arabian gulf if you're looking to outsource SEO in Saudi Arabia.