What is AMP? What are the Advantages and Disadvantages?

Hello world, Do you want to apply an AMP to your Blogger blog? Or do you want to know the advantages of making an AMP Blogger template and the severe disadvantage? If your answer is yes, then my friends, you have reached the correct page. But, before preparing your website for AMP, please read why significant companies like Amazon, Microsoft, Apple, etc., have not yet adopted AMP.

What is the AMP Page?

AMP HTML is an open-source project that provides mobile customized content to Google, loading faster everywhere.

In short, AMP makes your site load faster like a fast bullet on a smartphone but your advertisement revenue sacrifices and third-party JavaScript.

Google has started this project to compete for Facebook short articles and Apple news app.

FB is base on the quick article forums, which means that your website alone takes traffic from Facebook, and you cannot provide the same shot speed for search engine visitors to your website visitors.

The same thing happens with Apple News App, where you can not publish your content.

But AMP platforms provide free publishers to optimize and customize content for mobile through a web browser and make it accessible to all devices.

It will give you some benefits, but there are many cons worth noting before choosing an amp.

The Following are some of the AMP restrictions.

· Don't let extension mechanisms block rendering.

· Minimize style recalculations.

· Stabilize all resources.

· Font triggering must be efficient.

· Keep all third-party JavaScript out of the critical path.

· Prioritize resource loading.

· Allow only asynchronous scripts.

· All CSS must be inline and size-bound less than 50k bytes.

· You can apply amp on blogger

· if you can, but partially!

Is Implementing AMP in Blogger is good idea?

Yes, you can, but partially!

The Blogger team has not officially announced or implemented the AMP on Blogger's blog. As a result, the Blogger XHTML template currently does not support the AMP HTML tag.

Design bloggers implementing AMP on Blogspot are removing important XML tags from the forced template, which is not recommended and will seriously affect your blog for a long time race.

It forces acts to create a Blogger Template is AMP; as soon as you put a Ferrari engine inside a low-budget car and hope that it will run faster. The vehicle can be a force to run a Ferrari engine, but there is no support for its best features; thus, your entire effort is a waste!

You can, of course, create an AMP Blogger Template for your Blogspot blog, but you can view the template by sacrificing many essential features of Blogger. At least AMP turns your blog into ugly flat HTML / CSS design without allowing third-party jQuery fancy and JS effects.

AMP uses some custom HTML tags to be inserted into your Blogger template to validate AMP. Once it's valid, Google will add an AMP icon to your blog post in the search results. And You can expect better traffic from google but sacrificing your advertising revenue and blog look.

Difference Between Responsive and AMP Template.

AMP = Responsive Template +Custom HTML Tags

Before converting your template or theme into AMP, it must first be responsive to mobile by adding CSS media queries and several breakpoints.

AMP is an elementary/customized version of your responsive template besides some custom HTML tags.

As you have Diet Pepsi Cola, you have a diet HTML page that is called AMP today.

AMP Templates Faster Than Responsive Templates?

Theoretically, the AMP page needs to be loaded faster than the standard responsive page, but if a page is not correctly coded compared to the AMP page, the mobile can load slower than the responsive page.

The responsive theme displays both footer, sidebar and runs all third-party javascript. Responsive Blogger templates is a mobile compatible version of your desktop, and mobile template with almost the same features, widget, plugin, newsletter subscribe box, sharing buttons, etc.

But if you use an AMP template or theme, you cannot use stylesheets over 50,000 bytes; you cannot use third-party widgets like add-to-cart buttons or social media, sidebar, newsletter subscribe box, sharing buttons of your choice. AMP will turn your Beautiful-looking theme into a flat design with only a logo, menu, post body, and footer.

When you sacrifice so much for the page loading time, then, of course, such a lightweight AMP page will display and load much faster than a responsive theme page.

Honestly, friends AMP is not the best choice of all publishers. Even corporate news blogs like the Washington Post and CNN, which we're using AMP last year and openly supported in the previous year, are reluctant to keep it in 2017. So you can see the AMP tags removed by these two sites, and they no longer support it.

AMP speeds up your site but at the expense of less freedom on your advertising revenue and optimization. Without the freedom of UI customization, no technology can survive.

An article in the Wall Street Journal expressed the severe concerns of publishers who were not very helpful in improving their advertising revenue to AMP. Some people complained that the AMP page currently generates more than half of the gain in almost unlimited viewing because there is a page view on their full mobile responsive websites.

Some publishers aren't generating as much ad revenue as they had hoped- The Wall Street Journal.

Additionally, converting a template code into AMP will only make a headache for those not well-versed with the code tweaking.

I would recommend that you wait and provide the CMS support to the Blogger team for implementing AMP in Blogger Themes as soon as Blogger provided support for HTTPS when we questioned how the Blogger blog would solve the full image URL problem in HTTPS.