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What is a Creator Account on Instagram?

Discover Its Features and How to Use It?

By Isabella MorganPublished 5 years ago 3 min read
What is a Creator Account on Instagram?
Photo by Solen Feyissa on Unsplash

An Instagram creator account is similar to a social media business account, but it is focused on individual Instagram influencers, musicians, celebrities, and content creators, not large corporations, brands, and organizations.

Instagram Creator Accounts For Whom?

The Instagram creator account is available for celebrities who want to create their own business or personal brand. Instagram influencers are the intended user base for these accounts. Large businesses and enterprises are best suited for Instagram business accounts.

The biggest difference between business and creator accounts is the Shop feature of Instagram, which is only available to business accounts. Use a business account if you want to run a shop on Instagram.

There is no limit to the people who can have the type of accounts on Instagram. So if you want, you can try all sorts of things to find the one that suits you best.

How You can Switch to an Instagram Creator Account

Anyone can turn their personal or business account into a Creator Account at any time. On the other hand, anyone can turn their Creator account back into a business or personal account whenever they want. No data is lost when the account type is changed.

  • Open the Instagram app on your iOS or Android phone.
  • Tap your Instagram profile on the hamburger menu at the top right.
  • Click on the Settings option.
  • Tap Account. Then tap on the option Switch to the creator account.
  • Press Next. Tap the category option to which you want to link your Instagram profile.
  • Tap the link button to show category labels and Show Contact information to show or hide the information to other users on your Instagram profile and then Tap done.
  • Your Instagram account on the Creator profile will now be active. Repeat these steps if you decide to restore your account in your personal profile or business account, and select the appropriate option in Settings> Accounts.
  • Creator Account Features on Instagram

    Instagram creator's account feature changed a little bit from the business account. Creator accounts are specially created for individuals who manage their own Instagram accounts, without staff to support them, but who still want access to data to help them improve their profiles and brands and make money on social networks.

    Here are the key features describes the Instagram creator account:

  • Customizable category labels: Select from the job categories, such as author, actor, or video player, or completely disable the options.
  • Contact options: Decide which contact information you want to add to your profile.
  • Better insights: With different types of detail, keep track of which posts are performing well and when users are following them.
  • Inbox filtering options: Main tab pages and common tabs added to Instagram DM inbox to organize messages.
  • Quick response: Choose from a different number of pre-written responses when responding to DMs.
  • Request filter options: Sort your requests by account date and importance.
  • Shoppable Influencer posts: Add a shop label to your posts linked to other account stores. This label can be effective if you are trying to make money on Instagram with sponsored posts.
  • Some features may apply to individual creators or influencers who have creator accounts, but there are certain limitations. For example:

    • Lack of support for third-party applications: Creator’s account API is not supported by third parties. If you manage your Instagram Business account through a service like Hootsuite or Tailwind, you will not be able to use the services if you switch to a Creator account.
    • No Instagram Store Feature: To run a store from your Instagram profile to sell your products, you need an Instagram Business account.

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    About the Creator

    Isabella Morgan

    Isabella Morgan is a content marketer and works at Wtv World.

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