What are Accelerated Mobile Pages?

If you browse the web on smartphones today, you expect good graphics, smooth scrolling, fast animation, and transitions all loading quickly. And the positive thing is that on a platform and browser level, we’re making good progress towards a faster, smoother website. But the negative thing is that even with these improvements, many websites still won’t magically turn into speedy experiences.

Moreover, as mobile is slowly taking the place of desktop in terms of usage for all web-related activities, it’s crucial to create your website more responsive. When it comes to a mobile-friendly website, it should be faster and better. Because faster-loading pages help you rank higher, lower your bounce rate, and makes your customer happy. Hence the speed is crucial when it comes to optimizing your website for mobile devices and accelerated mobile pages (AMP) can help your here.

Thus, in this article, Web Design Jacksonville experts have covered everything you should know about AMP and whether you should consider implementing it in 2021 or not. So, let’s begin.

What Are Accelerated Mobile Pages?

The accelerated mobile pages also known as AMPs are an open-source coding project generated by Google to help web developers load websites quickly on mobile devices. We also call it open-source HTML that gives an uncomplicated way to create a fast loading website and prioritize the user experience.

Have you noticed the thunder mark on any website? Well, that’s the mark that shows that the website page is AMP. Try browsing that page on your mobile and desktop and you can notice the difference. The website will load faster on mobile than on a desktop.

As we know there are more mobile users as compare to any other device, Google has prioritized the mobile version of your website. It indexes the pages which are responsive with the help of AMP to rank higher on search engines.

When you create a website with accelerated mobile pages, it ignores the JavaScript section and results in fast loading website. This is the basic difference between webpage and AMPs. In simple language, AMPs are the mobile version of our website.

In order to give the best user experience, accelerated mobile pages play the most important part while creating a website. It is simple with the help of WordPress and a developer from a Website Design Company can easily do this. Otherwise, WordPress also has plugins that will convert your webpage into AMPs.

Nobody is perfect and there are two sides to every coin just like that accelerated mobile pages also have some advantages and disadvantages.

Advantages:

Accelerated web pages are nothing but a normal web page with some plugins but they’re stored in Google and they are loaded quickly because of that. They are so lightweight because they don’t have full JavaScript, CSS, and HTML support. They follow rules that google has created. Here are some advantages of mobile accelerated pages.

Website loading time: If you want to appear first then creating a simple website design with an AMP plugin will help you deliver faster content by ignoring non-essential elements. This is crucial as the number of mobile users is increasing and more than half of the world relies on mobile devices for all their google access. Many websites have mentioned that how more traffic and higher conversions are generated just by installing AMPs.

Higher search ranking: AMP is an initiative by Google. In a search result, you can observe a little icon with lightning and that shows that’s AMP page well it doesn’t improve your SEO but fast loading does. AMP is not a ranking factor but as we know that speed is the ranking factor and AMP will help you to increase your loading speed it will improve your Google rankings too as well as lower your bounce rate.

Easy to implement on WordPress: Today every website visitor has an idea about how an ideal website should look like. In order to faster load times and higher search ranking, AMP plays an important role and it’s not hard to implement in WordPress sites. Using easy plugins will generate more traffic and this will be a good deal to many site owners.

Disadvantages:

Not everyone uses AMP for their website. Certain drawbacks make your website look boring. So, what are the disadvantages of AMP? Here’s what you need to know before taking any action.

Limited user experience: The biggest con is that you have a limited CSS, HTML, and JavaScript that you can use, thus ultimately leading to a user experience that is very simple. There is no animation, images and it’s just plain vanilla. It limits social sharing and the social media buttons may not display properly as the majority of buttons are developed using JavaScript. A simple website design is never enough it should always attract the customer and that should be user-friendly.

Decrease ad revenue: Fewer ads shown up on AMP pages. That is great for speed but not so good if ads are the major source of generating income.

Limited analytics: You cannot use tags or keywords on AMP pages as the page is actually operated by google servers. It is hard to see how various changes impact traffic and reduce traffic as well as the conversion rate, and the bounce rate of your website.

Lack of control over AMP pages: After creating AMPs for your website you give your website page to Google. So this page will be stored at Google and they can do anything with your page, obviously they will do good but it means you have less control over the page.

AMP errors in search console: The last drawback of it is that you are going to start getting these errors once you start using AMP. This will give you some notification from Google. Some errors will stay and go by themselves and you will need to actually fix the others. Keep in mind you have two websites to maintain in terms of their code and some of you are already using this but they are not as bad as they seem.

So you might be confused whether you should get AMPs on your website or not. We personally think that you should, especially if you want a lot of traffic on mobile phones.

Don’t mind about the disadvantages because the advantages are really strong. Plus, a quick loading website is much better for the users instead of few animations in there.

The experts from website design Jacksonville Fl will suggest you that you can use these AMPs for your media website, then on the article and blog. But if you have a webshop don’t use it.

Conclusion:

From the above article by Web Design Jacksonville, we hope that you have a clear idea about what is AMPs, as well as their advantages and disadvantages. As you know making a mobile-friendly website is a vital part of your modern website design, using AMPs will not only help your business to be on top of current trends but will also help you boost your website traffic and stay unique. We hope that the above article will guide you in the right direction and you will make the best decision regarding AMPs for your website.