UAE Home & Laundry Care Market Size, Share, Trends, Growth & Forecast 2025-2033

UAE Home & Laundry Care Market Overview

Market Size in 2024: USD 1,019.1 Million

Market Size in 2033: USD 1,632.6 Million

Market Growth Rate 2025-2033: 5.38%

According to IMARC Group's latest research publication, "UAE Home & Laundry Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", the UAE home & laundry care market size reached USD 1,019.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,632.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.38% during 2025-2033.

How AI is Reshaping the Future of UAE Home & Laundry Care Market

• AI-powered washers like Samsung’s new combo in the UAE cut laundry cycle times to just 98 minutes and save about 40% more home space.
• With around 30% of all UAE appliances now smart, AI is making homes more connected and personal, streamlining daily routines across the board.
• Virtual laundry assistants and AI chatbots allow 24/7 customer support, easy pick-up scheduling, and tailored service, reshaping convenience for Dubai consumers.
• Smart washers with AI tech can reduce energy use by up to 70%, offering a real win-win for household efficiency and sustainability in busy UAE homes.
• Government-backed AI initiatives have nudged brands like LG to use deep learning for custom washes, extending garment lifespans and enhancing user satisfaction in the UAE.

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UAE Home & Laundry Care Market Trends & Drivers:

Urbanization is reshaping the UAE’s home and laundry care market, with city living and modern housing styles boosting demand for convenient, space-saving solutions. The fast-paced lifestyle in urban centers means more people are turning to liquid soaps, fabric softeners, and automatic washing machines. Dubai, for example, recently saw a notable jump in residential transactions, echoing an upward trend in urban living. As a result, compact, ready-to-use cleaning products that are easy to store and fit fast-moving routines are more popular with these on-the-go consumers.

Environmental awareness is another key driver. Shoppers across the UAE are seeking out eco-friendly detergents and green cleaning products, not just for a clean home but also for peace of mind. In fact, a survey found 59% of people value sustainable laundry detergents, and four in ten residents intend to increase their eco-friendly habits. Many prefer products made with non-toxic, biodegradable, or certified sustainable materials. This keen interest in sustainability is influencing brands to launch more eco-conscious options, including concentrated formulas and refillable packaging, responding to this clear shift in consumer mindset.

Technological innovation and smart appliances are sparking change, with leading brands introducing Wi-Fi-enabled and energy-efficient laundry machines to meet the tech-savvy UAE customer’s expectations. Companies like Hisense and TCL are rolling out smart washers that can be operated remotely, aligning with the digital lifestyle many residents want. These appliances are not only convenient but also help reduce water and electricity use, which fits well with both eco-friendly preferences and government initiatives promoting energy-efficient electronics. Such advancements make laundry care not just easier but smarter—adding real value to the day-to-day lives of UAE residents.

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UAE Home & Laundry Care Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Laundry Care
• Household Cleaners
• Dishwashing Detergents
• Polishes, Room Scents, and Insecticides
• Others

Sales Channel Insights:

• Hypermarkets/Supermarkets
• Online
• Multi-Branded Stores
• Departmental Stores
• Others

Regional Insights:

• Dubai
• Abu Dhabi
• Sharjah
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in UAE Home & Laundry Care Market

• July 2025: Emirates Flight Catering broke ground on a AED 160 million laundry facility at Dubai Investment Park, expanding capacity by over 50% and creating 400 new jobs, using next-generation automation for peak efficiency.
• December 2024: Samsung launched its Bespoke AI Laundry Washer & Dryer Combo, combining a 26kg washer with a 15kg dryer, slashing laundry time to 98 minutes and saving about 40% space for UAE homes.
• February 2025: Commercial laundries across the UAE are now integrating IoT-enabled machines and AI analytics, providing real-time data on energy use and supporting new wet cleaning techniques for greener operations.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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