Top Hospitality Trends of 2022

2022 is about to end, and the hospitality industry undoubtedly witnessed significant changes after the acute phase of the pandemic. From enticing patrons back into food & beverage outlets to assuring travellers a safe-enjoyable experience, hospitality enterprises have adopted new hospitality industry trends.

In 2020 & 2021, the popularity of sustainability was on the horizon, backed with the adoption of contactless technology, hygiene protocols, and safety measures. This year, many hospitality businesses have firmly & successfully embedded all these activities into their day-to-day operations.

In India, all hospitality companies strive to increase consumer awareness of sustainability and health & wellbeing. In this article, we have penned down 5-top trends that allured the hospitality industry in 2022. But before that, let’s understand why it’s essential for enterprises to follow hospitality trends in India.

Importance of Following Hospitality Trends in India

Generally, a trend describes a change in behaviour or circumstances. Be it a change in how a customer behaves, adapting new hospitality practices, or inculcating new technology within the premises- hospitality trends are influenced by numerous factors & current happenings across the globe.

The most successful hospitality enterprises are constantly evolving. Using effective marketing techniques, cultivating the latest hospitality trends and embracing technological innovations- these organisations are improving the overall customer experience and accomplishing all milestones in style.

However, a failure to keep up with the latest trends can negatively impact the future of the hospitality business. Furthermore, it can lead to an industry not meeting customer expectations, allowing a rival company to gain a clear competitive advantage over them.

To enhance customer stay experience and foster growth, it is imperative for hospitality entrepreneurs and enterprises to follow the latest trends.

2022 Five Top Hospitality Trends in India

• Bleisure Travellers & Hotel Work Spaces

Remote working has become the new normal in the professional world. In response to the global health crisis, many top-notch companies are adopting hybrid or Work From Home (WFH) approaches to safeguard the health and wellbeing of their employees. This accelerated many hospitality venues to inculcate Hotel Work Spaces within their premises.

By installing ample plug sockets, free high-speed WIFI, and complimentary coffees, many businesses have attracted working professionals to work & spend some quality time. This strategy was a good starting point for welcoming bleisure travellers and locals seeking a pleasant working environment.

• Holistic Hospitality, Health & Wellbeing

Due to the 2020 global pandemic crisis, people are now more health-conscious than ever. The wellness industry is transforming into a trillion-dollar market, and hospitality enterprises are all set to inculcate some wellbeing facilities within their premises.

In addition to gyms, many renowned hospitality venues are building separate infrastructure for spas, swimming pools, body massages, and clubhouses to create a fun & healthy environment for visitors. Also, management organises bespoke treatment plans conducted by health experts to develop vitality, emotional balance, and mindfulness.

• Sustainable Approach

Due to the ever-increasing threat of global warming, individuals and businesses are adopting eco-conscious approaches to drive their business, especially in the hotel industry. Hotel and co-living properties are providing sustainable and green rooms for guests due to the rise in demand for eco-friendly living.

Hotel enterprises have created sustainable collections of reusable products to promote sustainability and be environmentally friendly. These include recyclable paraben-free RikRak toiletries, sewing kits made with bioplastic, and laundry bags formed using recycled plastic bottles.

• Digitalised Guest Experience

The trends towards digital and contactless services gained momentum in 2020. A growing number of technology-assisted options, including mobile check-in, contactless payments, voice control, and biometric security, are being used to improve customer service.

Voice control features can be used within hotel rooms to enhance the guest experience. Smark speakers, for instance, can provide guests with answers related to the food menu, electronic controls, and calling features to make the services faster.

• Solo Travel

People today are becoming more mindful and venturing out into the wide world without any worries. They are interacting and making friends to whatever extent works for them, as meditation's value grows.

To make solo travellers feel more comfortable, hotel staff barriers have been lowered, interior design choices are made to create a homelike feel, and an informal atmosphere is fostered. Hence, creating a sense of hotel community as well as a less stark divide between guests and locals.

To Conclude:

The hospitality industry is diverse and accumulates many other sectors, including hotels, restaurants, bars, casinos, travel & tourism, aviation, cruise, and many more. Adopting the latest hospitality trends in response to current affairs, change in consumer behaviour, and other global factors are significant.

It is the responsibility of every hospitality professional to stay updated with the latest happenings across the globe. And to attain that, they must read articles or pursue a graduate program that shares valuable insights, knowledge, and practices.

Many top hospitality management institutes have diploma, graduation, and post-graduation programs that believe in the holistic development of their students. Depending upon a student’s calibre and interest, these colleges can guide them to pursue a certification course and gain professional success. To know more about such systems, book a free consultation now.

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