Top eCommerce Trends and Statistics for 2022

The technological age has undoubtedly brought new and innovative ways to help people accomplish their daily tasks. Whether looking for a ride using an app or collaborating on a document at work, technology has made it easy for users to go through their everyday routines.

One notable example of technological innovation is online shopping. Business retailers now conduct various aspects of their operations online, causing a boom in the ecommerce industry.

Even before the pandemic, the industry has been on the rise. Similarly, e-wallets and online banking services have also become prevalent, making it easier for users to conduct online transactions.

Because of these developments, more and more retail brands incorporate online stores and mobile applications into their business operations.

However, it wasn't until the COVID-19 pandemic that the eCommerce industry saw a boom in popularity.

The Pandemic Affects the Whole World

The COVID-19 pandemic's effects have been far-reaching. Governments around the globe imposed strict quarantine protocols and travel restrictions to slow the virus' spread. However, this policy proved difficult as it adversely affected many businesses across industries, especially those that thrived in the face-to-face setup.

Since the height of the pandemic required most to stay indoors, companies had to resort to an online setting. Employees had to work from the safety of their homes to continue operations without risking their lives or exposing themselves to the virus.

However, not all businesses had the resources to do so. Some even had to shut down or close up shops temporarily due to the nature of their business.

Several business organizations also experienced a significant loss of income during this time. This scenario led to massive layoffs to recover losses, resulting in high unemployment rates. Because of these factors, many experienced financial constraints with no income source.

eCommerce Booms Amid the Pandemic

As budding entrepreneurs were reeling from the pandemic's effects, many resorted to opening online shops. Others found a way to generate income by opening art commissions, selling handmade clothes or stickers, etc., across social media platforms such as Facebook, Instagram, and Twitter.

On top of these trends, online shopping platforms also boomed, especially with the convenience they brought. Since many people weren't allowed to go outside unless they were frontliners, they would shop from the comforts of their homes. Even supermarkets and malls built mobile apps or took online orders for people's groceries and shipped them to their homes.

Food delivery apps also made it easier for online shoppers by integrating e-wallet payment options. Because of the industry's increasing popularity, it seems like this trend will continue even after the pandemic.

The eCommerce Trend Continues Post-Pandemic

Consumers and businesses have seen the benefits of eCommerce. As such, many organizations now include online operations in their business recovery plans. From aggressive social media marketing and personalized ads to an omnichannel communication strategy, they're leveraging what technology and innovation can give to make lives easier and more convenient for consumers.

Check out the infographic below to learn more about the outlook of the ecommerce industry in 2022.

eCommerce Trends in Brief for 2022

• Traditional merchants are prepared to make the leap to direct to consumer
• To draw in more customers through social commerce
• Strategies for streamlining the purchasing process from online to offline
• Businesses are getting ready to be multichannel.
• more individualized marketing initiatives
• multi-channel customer support implementation
• Unique return procedures
• increased emphasis on attempts to optimize websites
• growth of top-notch videos
• convenient choices for delivery
• Real-time internet shopping
• accommodating payment methods
• Including augmented reality

Businesses have the chance to explore the blue ocean and pave uncharted territory by keeping a close eye on the market's most recent developments. By adjusting to the most recent trends in order to meet the constantly shifting wants of consumers, it is possible to achieve long-term relevance in the quick-paced world of eCommerce.