Top 6 Email Marketing Pros and Cons Every Marketer should know

Email marketing has been around since the early 1990s and is still one of the most popular ways to reach customers and keep in touch with them. It’s not too complicated to set up and can be managed by just about anyone with basic computer and business skills. It might look like an old-fashioned marketing tactic after Search Engine Optimization and social media marketing.

However, the fact is, email marketing is still considered one of the affordable and exceptional ways to communicate with your audience.

Pros & Cons of Email Marketing

Email marketing is considered one of the simple and effective ways to send promotional messages to your existing or new customers. You can send one or multiple emails to your customers, telling them about your latest offers, discounts, and other services. Most businesses or online platforms rely on email marketing to send out new offers, announcements, discount coupons, and other services related to the brand. Just to make things easier, the Facebook scheduler has its own email features.

Every marketing medium comes up with both pros and cons. The same goes for email marketing. There are chances that email marketing may appear to be costlier in the short run, but when the results are analyzed, it is much more affordable in the long run.

Let’s start from scratch!

Pros of Email Marketing

Email marketing is presently one of the essential techniques in modern business. Some of the reasons include:

• Inexpensive in terms of start-up costs
• Easy to distribute
• Easy for recipients to respond to
• It can be targeted to particular groups
• Fast to send

Let’s discuss this in detail.

How is Email Marketing Affordable?

Email marketing is not only cost-effective but also highly targeted. The primary cost of email marketing is the development of content. Once the content is developed, there are many free email automation tools available in the community that you can use to send your emails to the list of subscribers. You can create professional email campaigns with the minimum of your marketing budget. The second reason why email marketing is affordable is that it doesn't require a significant upfront investment. The only investment needed is the time to create the content & design of the emails.

Why is it the Fastest Form of Online Communication?

Email marketing’s efficiency continues to increase with the addition of new tools to the email marketer’s arsenal. Email marketing is the fastest form of communication because it eliminates the middleman and targets customers with individual messages at regular intervals.

Your Audience Regularly Checks It

What’s the first thing you check in the morning? Your emails, right?

The same goes for your audience. According to HubSpot, almost two-thirds of online customers check their email accounts multiple times a day.

Well, you can use social media management tool like Social Champ, Buffer, Agorapulse, Hootsuite pricing to quickly create and schedule your posts, so that your audience doesn’t miss out on something important.

Cons of Email Marketing

Coming to the next, then here we have the disadvantage of email marketing. We have narrowed down all the good advantages of email marketing, but we can’t skip the disadvantages as well.

Have a look!

• The Spam Factor
• Deliverability Issues
• Risk to your Website

What are the Types of Email Marketing?

Let’s have a look at some of the common types of email marketing that can skyrocket your business or product.

• Welcome Emails
• Promotional Emails
• Re-engagement Emails
• Confirmation Emails
• Review Emails: are another important key factor in your email marketing strategy. When a customer makes a purchase decision from your business, you can ask them for a review. Send them a follow-up email so that they can give a positive or negative review of your product. Make sure you don’t need to force your customers to review instead of asking them to write an honest review. Also, you can filter out the positive reviews using Instagram scheduler.