Top 10 Bulletproof Ways to Boost Your Online Store Sales in 2022

Therefore, we will not waste time — we have already prepared TOP-10 tips for you, with the help of which your e-commerce project will stand out favorably among competitors, and you will attract the audience you need, which will buy from you again and again.

Determine who your potential buyer is.

Before you understand how to sell, you need to thoroughly study HIM — our potential buyer, or, as our Western colleagues say, Buyer Persona — the set of values, behaviors, motivations, and goals of your “ideal” customers.

According to research by Monetate, loyal customers are worth 5 times more than first-time buyers.

This is why it is very important to make as many first sales as possible, and then continue to refine your funnel in order to effectively sell to more new and old customers.

If you already have an active website, the first thing you need to do is check your Google Analytics. From there, you can, at a minimum, find out the age of your site visitors, their gender, and interests.

Let’s pay attention to demographic data — anything that helps you segment your potential market into more precise categories (by age, gender, income level, education, ethnicity). This demographic data can be quite broad or very specific. For example, you can list the ideal age range of a potential client rather than a specific number.

However, this information is not enough for most companies. You need to think deeply and that’s where behavior comes in. User behavior information may seem like a guess at first glance, but this step should be based on analytics data just like any other part of your marketing strategy. Answer the question: What conversion paths are your ideal customers going through? How and where do they interact with your ad content in the sales funnel?

“A samurai has no goal, only a path,” you say, but that doesn’t work here. In fact, the user seeks not to buy a thing, but to solve his problem, so everything that people buy is just a means to an end. Understand the motivation and “pain” of the buyer — and your income will begin to grow in proportion to customer satisfaction.

In short, to understand a customer, you have to think like a customer :)

And now that we understand what and to whom we will sell, we can move on to the question of how to do it.

Find the right domain name for your site.

A domain name that will bring you success:

1. contains keywords that represent your activity
2. includes no more than 15 characters (it is better not to use hyphens and dashes — this will negatively affect the ranking in Google)
3. does not look like domain names of well-known brands and does not sound in tune with them (why do you need these complaints about copyright infringement and blocking)
4. no hyphens or dashes — they can be a sign of spam domains that you don’t want to have anything to do with. In addition, such domains are often spelled incorrectly, due to which they end up on competitors’ websites.

Do not use domains with double letters — such a domain will be more prone to typos.

Thousands of new domain names are registered every day in all corners of the world. Domain names are like real estate. Therefore, if you find the one that you like, do not delay the registration.

Provide your site with fast hosting. He deserves it …

It’s no secret that how fast your site loads will affect your rankings in Google search results. You can check the loading speed using the Google PageSpeed ​​Insights tool or using the special “site speed” panel inside the 1C-Bitrix: Site Management platform if your site is on this CMS.

If your site has loading speed gaps, there are 2 ways to fix the problem. The first is to upgrade to hosting with NVMe disks, which will provide you with 8x faster performance than regular SSDs and 4x faster database queries. The second option is to contact the developer with a request to optimize the site.

Optimize everything you can.

For your e-commerce business to be successful, your website needs to be well designed and optimized. A cumbersome page that takes a long time to load and contains incomprehensible information will negatively affect conversions. Conversely, a site where a user can quickly find what they are looking for and purchase an item in a few clicks will lead to a manifold increase in the conversion rate.

Consider the following points:

• Accessibility from mobile devices: Mobile search has long eclipsed desktop search in terms of volume. Make sure your site provides good UX across all devices. At the same time, it should have the shortest possible loading time.
• Give visitors the ability to return to their carts later, even on a different device. Don’t expect mobile visitors to convert in a single session because they most likely (almost certainly) won’t, but they can convert later if you make it easy for them.
• SEO and SEM: If you want to sell more, users should be able to find you easily, so search engine advertising (organic and contextual), as well as optimization of meta tags, content, site structure, internal linking, etc., is the first necessity.

Offer fewer options.

For many companies, this concept is simply unthinkable. Of course, offering more products is a great way to increase your sales! However, this scheme is not always working. In fact, in many cases, the more goods, the less determination.

If you have a wide range of products, structure your site or product pages to offer visitors as few choices as possible. This will reduce the likelihood that the visitor will be overwhelmed by dozens of different products. This can be achieved by categorizing products into narrower categories (with the added bonus of making it easier for visitors to find exactly what they are looking for), or you can focus more on fewer individual products.

Show customer testimonials and signals of trust.

Your legions of satisfied customers make far more impact than the best ad copy. Post their positive reviews on your product pages, pricing pages, and even the homepage. Please note, however, that if you choose to display your average customer review score, it is best not to include a maximum integer, such as 5.0, as this will be judged as a fake ad fake. Since no one is perfect, and everyone understands this, the optimal assessment option is 4.9.

Likewise, incorporating trust signals can be a great way to increase online sales as it creates a better perception of your brand in the prospect’s mind and can prevent them from fluctuating.

If your business has any professional accreditation, post these trust signals on your website. And of course — if you have an impressive list of famous clients, make sure your visitors are aware of it.

Create a sense of urgency.

Of course, it’s important to be honest and transparent about who you are and what you do, but no one forbids creating a sense of urgency in order to convince potential buyers to buy from you right now.

There are a variety of ways to achieve this goal, from limited-time specials to limited edition products.

If you are unable to make a limited number of products, you can offer a financial incentive for customers who buy now, such as free shipping or a discount.

Use remarketing.

Whether you’re running a PPC campaign or a Facebook ad campaign, any digital marketing initiative takes time, money, and effort to implement. If you don’t use remarketing, you are essentially counting on potential customers to convert right away, which almost never happens.

Given the often thorny customer journey that today takes at least one to two days and across multiple devices, remarketing not only keeps your brand at the forefront of the minds of potential buyers but also gives them many additional opportunities to finally acquire. your product.

Simplify your checkout process.

According to Business Insider, nearly $ 4 trillion in online shopping carts were left in unpaid shopping carts last year alone, of which 63% were potentially recoverable. These are truly amazing statistics that show how important it is to improve the checkout process.

Do you make it as easy as possible for your visitors to navigate your site? Do the same with the checkout process. Eliminate any unnecessary steps that might discourage a potential buyer from making a purchase. Skip unnecessary fields in the forms, and if the client left and came back — do not force him to fill out everything from the very beginning.

Offer free shipping.

A study by Acquisio found that 47% of shoppers will abandon a purchase if they find free shipping is not included at checkout.

Just calculate — you can most likely cover the shipping costs if the total order exceeds a certain amount. When solving this issue, you can take inspiration from Amazon — they have free shipping for purchases in the amount of $ 35 or more. And oddly enough, people with an order, for example, for $ 25, are more likely to pick up goods for another 10 than cancel their order or order with paid delivery.

Another idea is to add a few hryvnias to each item and use the proceeds to cover shipping costs. If free shipping isn’t an option, offer flat rate shipping. This is an easy way for shoppers to understand that they will have to pay for shipping, but the final price in the mail will not come as a surprise to them.