Tips to grow your online fitness business

The COVID-19 pandemic has been disruptive for the entire fitness industry, just like any other industry. However, during a difficult time like this, keeping your members connected to your personal training business becomes more critical than ever and challenging at the same time.

So how can business owners keep up with this demand during the pandemic? Get creative, of course. Online fitness classes offer enormous opportunities to engage with clients and continue to increase enrolments even when you can't train your clients in person.

Whether you are looking for how to start an online fitness business or grow your fitness business, here are some creative ways, powerful and fail-proof.

Gather social proof

Social proof is a wonderful tool you can use to display your credibility and to show your target clients that you are the best in the industry. And you can take advantage of this to grow your online fitness business.

Approach your clients both in-person and online and ask for testimonials. Most of them would be willing to do that if you have delivered excellent service to them. For instance, you can ask your clients to share what they like most about attending your fitness classes, how you have helped them directly, and you can even consider sharing transformation pics of your clients as proof.

Make your members feel special

Creating special content for your members is something you can do to make them feel special and to differentiate your fitness business. Make exclusive videos for your clients as a part of your online instruction. For example, when you are creating a video as a part of your training program, make it personalized by adding encouraging words and personalized messages that suit the clients you are addressing. It might seem silly, but a personalized yet straightforward video is enough to make your clients feel special.

Right system to automate

Running a fitness business is not easy, so don't make it more challenging by managing everything manually. You need a proper system to automate as much of the fitness training process as possible. And the best way to bring it to practice is to have a fitness training platform of your own. But how to create an online website to automate class scheduling and management processes without spending too much money.

The easy way out is to use online tutoring software to create your own fitness training platform. This works like a charm as the software comes equipped with all the essential features you require to create a customized training platform. Pinlearn is an excellent tutoring management software that you can leverage to keep your online fitness business running smoothly. It allows you to conduct live one-to-one training, group classes, and train using pre-recorded videos. Set up an online fitness training platform to simplify the business process and manage your members without hassle.

Interact with the community through social media

Be active on social media and create social media groups to increase the engagement of your fitness class members. While there are several ways to connect with your community, social media is the best way to interact with your students.

Create interesting conversations on customized fitness plans, training programs, healthy diet plans, creative home workouts, fitness polls, and other relevant information. The interactions can get to a personal level where you are involved in the virtual celebration of a member's birthday or any other achievements like fitness transformation or a 10k run.

Create referral programs

Referral programs work great for client retention when you are trying to grow your fitness business. Find out your loyal members and promote your fitness brand, increasing the total number of repeat customers and bringing new ones. And keep rewarding them with exclusive deals and discounts. They are the keepers you need to grow your online fitness business.

Track the progress of your members

As a fitness trainer, it is important to keep a close eye on your members to track their progress. This helps to keep them accountable and at the same time get better results for them. When clients feel obliged to stay accountable, they will be much more motivated to complete their workouts and stay on track with their nutrition plans. Remember to cheer your members by congratulating them on their progress from time to time. This can be highly motivating for them. If you are using tutor management software, it comes with in-built analytics to track the engagement of the members with your videos and training content.

Inclusive fitness training

People enroll in an online fitness class to receive beyond normal exercise packages. Widen your studio's reach out to the target clients and include people from different walks of life. For instance, create fitness programs specially intended for teenagers, homemakers, older people, working professionals, etc. You can also consider reducing the age limit to accommodate younger members under child fitness programs.

Introduce programs like chair yoga for older members to improve their overall strength and flexibility. Incorporate moderate-intensity training programs ideal for women that are safe during pregnancy and post-partum. Likewise, create special fitness programs that are all-inclusive and welcoming to all.

Conduct fun fitness challenges

Unleash the power of working out together by conducting fun fitness challenges involving a group. Start with workout challenges that push your members to perform a certain kind of exercise. Challenge them with a fitness selfie that is fun and motivating too. You can also choose "member of the month" for keeping the best workout track record. Always make it a practice to celebrate member milestones, both small and big.

Conclusion

The pandemic has brought several changes in traditional forms of running a fitness training business. Online fitness classes have been vital in reinventing new ways to connect with the fitness world. Communication is not just core to engagement but crucial for building community trust as well. Use social media's online tools and power to keep up the engagement and constantly motivate your clients. Following these creative ways to grow your fitness business can genuinely help strengthen the bond between your business and community.