The Ultimate Guide To Becoming an Influencer

If you're reading this, then you're probably wondering how to become an influencer. It's no secret that everyone wants to be an influencer these days. After all, who wouldn't want to be paid to post on social media, travel the world and work with big brands?

However, becoming an influencer is not as easy as it may seem. It takes a lot of hard work, dedication and of course, a large following. But don't worry, we're here to help! In this ultimate guide, we'll show you everything you need to know about becoming an influencer. We'll give you tips on how to grow your following, the best mediums for influencers and what brands are looking for.

Choose the right platform

First lets start with how to get started. You have to decide which platform is right for you. Do you want to be a YouTuber? Instagram-famous? Or a well-know podcaster? Here is how you should decide which platform to choose:

YouTube: YouTube is one of the most popular platforms for influencers. It allows you to create videos about anything that interests you, and it has a huge audience ready to watch your content. But before you dive into making videos, there are some things you need to consider. You need to have a good camera and microphone, as well as decent editing software. Additionally, YouTube requires users to be over 13 years old, so if you are under 18, this may not be the right platform for you.

Instagram: Instagram is another popular choice for influencers, particularly those focused on fashion or beauty. With its large user base and ability to easily share photos and videos with followers, it's no surprise many people turn to IG.

TikTok: TikTok has exploded in popularity in recent years. The app, which was renamed TikTok in 2017, is a short-form video platform that allows users to create and share content with millions of people around the world. While it may seem like an easy way to become an influencer, you will need carefully curated photos and videos as well as plenty of followers to get noticed on this app.

Podcasting: Podcasting is very different from the previously mentioned platforms. It requires a bit more creativity and the ability to organize your thoughts into a cohesive presentation. This can be done by talking or even creating music, if that's your passion. The great thing about podcasts is that you are able to share them with an audience anywhere in the world as long as they have access to the internet. Because it is more nuanced, we recommend hiring a podcast production company to assist you.

Other platforms: There are many other sites where you can start growing your following such as Twitter, Pinterest or Twitch. The key is simply to find one (or more) that aligns with what you want to talk about or represent and begin creating content for that platform!

Getting started

Now that you have chosen a platform, here is how you become big on each one.

YouTube:

As for content, anything goes! You can vlog, do challenges, react to videos, unbox products, review movies… the list goes on. The most important thing is to be yourself and have fun with it!

Once you have a few videos up, start promoting them on social media or other channels you may have (like a blog). You can also join relevant groups to promote your videos, engage with other creators, and network. If you start to build up a following, this will give you more exposure and help you grow your channel even faster.

Social Media:

Unlike YouTube, social media platforms like Instagram, Twitter, and Facebook have algorithms that determine which posts show up first in your feed or timeline. This means that to gain visibility on these platforms, you need to be consistently posting content that engages your audience and encourages them to share or like your posts. Hacking the algorithm is key here.

Podcasting:

To grow your podcast you must first create great content. But once you have a few episodes under your belt, you need to start promoting your show. This means sharing it on social media, submitting it to directories like iTunes, and reaching out to other podcasters in your niche to collaborate or be featured on their show.